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Hummer officially returns as an EV with 1,000 hp in Super Bowl ad

Hummer, the iconic, controversial and long-dead truck and SUV maker, returned this Sunday in a Super Bowl ad that previewed its comeback under the GMC brand. General Motors announced the move and teased the vehicle with a series of clips (below) Thursday morning, confirming reports of Hummer's resurrection that have simmered for months. The bane of environmentalists in the early 2000s, Hummer is recast as an electric-only truck capable of a jaw-dropping 1,000 horsepower, 11,500 lb-ft of torque (we believe this figure to be wheel torque) and a sprint to 60 mph in 3 seconds. “We came to play ball,” a spokesman deadpanned in an interview with Autoblog. Electric range was not revealed. The teaser shots show a grille that recalls old Hummer vehicles, though the look is updated with flashy lights. GM will build the reborn Hummer at the Detroit-Hamtramck factory in Michigan that was once thought to be set to close. It will be revealed May 20 at an event, possibly in Las Vegas. The truck will be available in fall 2021. “GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” Duncan Aldred, vice president of Global Buick and GMC, said in a statement. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.” The Super Bowl ad aired just before halftime in the United States and featured Los Angeles Lakers star LeBron James.  In a statement, he said: “Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and IÂ’m proud to be a part of announcing the new EV model. The truck may be quiet, but the performance numbers speak for themselves.” Hummer will take aim at a slew of electric truck and SUV makers, including Rivian, which announced Wednesday plans to help build LincolnÂ’s first electric vehicle in its partnership with Ford Motor Co. Hummer will also face off against the Tesla Cybertruck, BollingerÂ’s EVs and other competitors.    GM shuttered Hummer in 2010 after trying to sell the brand to Chinese investors as it shed units during its historic bankruptcy and restructuring.  With today's announcement, GM issued a truckload of videos on the new Hummer:    

AM General's new CEO has strong military roots

AM General has a new president and chief executive officer. Current CEO Charlie Hall is retiring from the company. In his place, the defense and automotive manufacturer has named industry veteran Andy Hove. Though primarily a defense contractor, AM General has produced a number of civilian vehicles as well. The company is perhaps best known for the Hummer (or Humvee in military parlance) and continued producing both the original H1 and the subsequent H2 after selling the brand to General Motors. Even after GM shut down the brand, AM General continued producing Humvees for military use and as a civilian kit. The company is also behind Mobility Ventures, which produces purpose-built wheelchair-accessible vehicles, assembles the R-Class for Mercedes-Benz, and has been linked to potential commercial van and pickup truck assembly for GM as well. Based in South Bend, IN, AM General shares its roots with the Jeep brand. It was split off from American Motors Corporation after the latter was bought by Renault and then by Chrysler. Today it's owned by New York-based investment firms Renco Group and MacAndrews & Forbes. A former Army officer, Hove arrives at the company with considerable experience in the defense industry, particularly in vehicle manufacturing. He has previously served as president of HDT Global and before that of Oshkosh Defense. Prior to that he headed up the Bradley tank program for BAE Systems, where he increased sales from $250 million to $2 billion within five years. His departing predecessor Charlie Hall was named CEO in 2011, assuming day-to-day responsibility for the company's operations from the suitably named chairman James Armour. Related Video: AM General Announces Vehicle Manufacturing Industry Leader Andy Hove To Serve As Chief Executive Officer Hove Succeeds Retiring CEO Charlie Hall SOUTH BEND, Ind., Dec 8, 2015 – AM General, the global leader in light tactical vehicles, today announced that Andy Hove will serve as the company's new Chief Executive Officer and President, succeeding Charlie Hall who is retiring. Hove brings to AM General a track record of excellence at a diverse array of defense and commercial companies in the United States and around the world. Hove most recently served as the President and CEO of HDT Global where he rapidly proved the quality of his leadership in helping transform the company.

Low gas prices bring the Hummer back to life

It took more than the high cost of gas to kill off the Hummer brand, but the military/civilian vehicle's near-endless need for fuel didn't help sales when gas prices started to climb. Turns out, there is still a thirst for the gas-devouring vehicle in the US. The evidence is anecdotal at best, but since we know prices at the pump can change car shopping behavior in America, the idea that more people want a Hummer now than they have these past few years doesn't surprise us at all. Gas prices in the US are currently sitting at $2.926 a gallon, on average, much lower than the $3.186 per gallon they were a year ago and below $3 a gallon for the first time since 2010. According to the Washington Post, this is causing a slight uptick in used Hummer H1 sales. With a fuel consumption rate of around 12 miles per gallon, every penny drop in gas prices has a big impact on the H1's running costs. Read more on the newfound Hummer lust at the WaPo, including how online interest in H1s was up 11 percent at Autotrader last month. Late last month, TrueCar issued a report on the recent increase in new vehicle sales of large SUVs and pick-up trucks, thanks to falling fuel costs. TrueCar president John Krafcik said in a statement that, "Hybrid popularity is waning, and the country's love of the full-size pickup truck is remarkable.'' Looks like that love extends to the used lot as well. Anyone know someone who has re-joined the Hummer brigade? News Source: Washington PostImage Credit: Carolyn Kaster / AP Green Hummer Gas Prices hummer h1