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Hummer EV could be part of GM's move into electric trucks and SUVs

WASHINGTON/DETROIT — General Motors plans to build a new family of premium electric pickup trucks and sport-utility vehicles at its Detroit-Hamtramck plant beginning in late 2021, possibly reviving the imposing Hummer brand with some of them, several people familiar with the plans said. The so-called BT1 electric truck/SUV program is the centerpiece of a planned $3 billion investment in the Detroit-Hamtramck plant to make electric trucks and vans, and part of a broader $7.7 billion investment in GM's U.S. plants over the next four years, according to a proposed labor deal between the automaker and the United Auto Workers union. The investments were made public by the UAW on Friday, but no details were provided. The investment would move the automaker into a part of the EV market that is largely untested and where GM has a higher likelihood of turning a profit, analysts said. "It makes perfect sense to hit the high end of the market in order to generate some revenue that might actually turn a profit," Auto Forecast Solutions vice president of global vehicle forecasting Sam Fiorani said. GM is mirroring the approach electric carmaker Tesla took by starting in the high end and then moving down the price ladder, he said. That is important for a company who previously tried to sell the plug-in electric hybrid Chevrolet Volt and all-electric Bolt cars at lower prices and higher volumes, but failed to sell enough to make those efforts profitable, Fiorani said. The UAW's 48,000 GM hourly workers are scheduled to vote next week on the proposed contract that would end a monthlong strike that analysts say has cost the No. 1 U.S. automaker about $2 billion in lost profit. GM's BT1 program includes an electric pickup for the GMC brand and an electric SUV for Cadillac, both due in 2023, the sources said. Before then, GM plans to begin low-volume production in late 2021 of the first BT1 model, a pickup, under a different brand, the source said. A performance variant of the pickup will be added to that brand in 2022, followed by an electric SUV in 2023. One of the sources said the Hummer name is "under consideration," but a decision has not been finalized. The pickup is codenamed "Project O." Bringing back the Hummer name would take advantage of a still strongly recognized brand name, Fiorani said.

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

2022 GMC Hummer EV shows off accessories ahead of SEMA

As is the case with nearly every new off-roader on the market, the 2022 GMC Hummer EV will have a bunch of accessories available for personalizing the big electric pickup truck. In fact, GMC says that the total number of add-ons is close to 200. But for the SEMA show, it's sharing just a few of what it says are the more interesting accessories. Quite a few of these parts will take you a long way to turning the Hummer EV into an overlander. The most obvious is the roof-top tent that utilizes mounts on the roof and the bed. It looks quite large and roomy. Naturally, auxiliary lighting is available, too, including a 50-inch roof light bar and two smaller spot lights that mount ahead of the A pillars. For storage, there's a nifty swing-out toolbox, shown in the gallery as more of a tackle box, plus a battery-powered cooler and a bed-mount for a full-size spare tire. There's also a more traditional bed extender and simple bed rail-mounted rack. And just for fun, you can get a Kicker audio sound system built into the MultiPro tailgate to listen to your music. Not all the accessories are about utility, though. There are some visual enhancements such as the red decals shown in the gallery. They match other decals and badges available, and they're offered in bronze, too. There are some branded puddle lights on offer as well. These should be available around when the Hummer EV pickup goes on sale next year. Pricing for each part will surely vary, though exact numbers haven't been announced. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.