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Mil-Spec M1-R First Drive Review | The ultimate Hummer H1 gets better

In 2018, we got our first introduction to Mil-Spec, a company that sought to do to Hummer H1s what other resto-mod companies like Singer and Icon have done to other classic cars. Its initial run of hopped-up Hummers showed quite a bit of promise with an array of mechanical upgrades, including a particularly potent and entertaining diesel engine, plus major improvements to interior livability and luxury. As good as the initial trucks were, Mil-Spec wanted to do even better. It focused on details such as better materials and ergonomics for what it’s calling the second-generation of restored H1s. And all those upgrades are on display in the M1-R, which takes the second-gen M1 and adds some pretty extreme customer-requested modifications. @autoblog WhatÂ’s that? Oh nothing, just a Mil-Spec M1-R rolling on by ##autoblog ##hummer ##m1r ##custom ##fyp ? original sound - Autoblog As with all Mil-Spec Hummers, the M1-R received a comprehensive restoration, taking the body and frame down to bare metal. It was recoated in a durable bedliner-style material made with bits of Kevlar. This particular one was given a tint to make it look like one of the factory H1 colors, Competition Yellow. Steel off-road bumpers, a front brush guard, rear tubular tire rack, fender flares and door panels finished in plain black add contrast and help give it a more rough-and-tumble look. The simple and rugged 20-inch Black Rhino wheels look right at home on the truck, too, especially wrapped in the 38-inch off-road tries. Most of the improvements in the second-gen M1 are found within the cabin. As before, every upholstered surface is made of leather, in this case with diamond stitching that the customer requested. ItÂ’s all done in-house (fun fact, Mil-Spec is now also doing upholstery for private jets). Virtually every non-upholstered surface is made from machined aluminum. That includes the steering wheel, climate control knobs, air vents, window switches, turn signal stalks, even the custom-made ignition key. They all look and feel superb with hefty weight and crisp edges. The toggle switches are a particular treat and return a light, mechanical click with each press. Some of them are a little tough to reach as a result of the HummerÂ’s strange interior layout, but that would be the case even in a stock Hummer. These aluminum pieces are a massive step up from the plastic rocker switches and air vents used on previous Mil-Spec Hummers.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

How a New York cabby can get an MV-1 taxi for just $11k

AM General – the same company that's behind the Hummer – is making it easier for taxi drivers to buy one of its wheelchair accessible cabs in New York. Between the factory's own incentives and those offered by the city, the new MV-1 Empire Taxi can cost as little as $11,200. Unlike other vehicles that can be converted after production for handicapped mobility, the MV-1 is designed by AM General from the get-go as a wheelchair-accessible vehicle. Mobility Ventures LLC – the AM General subsidiary responsible for the MV-1 – displayed a yellow cab version at the New York Auto Show in 2012, and is now bringing it to market as the MV-1 Empire Taxi. Pricing has been announced, and it is rather competitive, to say the least. Mobility Ventures charges $33,000 for one of its wheelchair-accessibly taxis. But the NYC Taxi & Limousine Commission is offering a $14,000 grant toward the purchase of a wheelchair-accessible cab, bringing the purchase price down to $19,000. Of course, the Commission will offer the same incentives towards the purchase of any wheelchair-accessible vehicle, but converting an existing van for the purpose generally costs a good $10-20k. So while a Nissan NV200 Taxi of Tomorrow, for example, might start at under $30k, add in the cost of mobility conversion and you're looking at a lot more – a solid $10k more, according to Mobility Ventures. If the $19k purchase price isn't enough to get New York cabbies on board, the manufacturer and the commission are offering further incentives for some customers. For every wheelchair-bound passenger a driver picks up, the city will pay the cabby 50 cents – that may not sound like a lot, but it adds up over time. What's more, Mobility Ventures will match the incentive for the first 25 customers who buy an MV-1 Empire Taxi, which combined can come to as much as $7,800 in payments over the course of a year. Work that into the equation and the end cost of the new Empire Taxi could come out to just $11,200. Mobility Ventures is working with other cities to offer similar incentives, with negotiations currently under way in Washington with the DC Taxi Commission. Mobility Ventures Unveils New "MV-1 Empire Taxi" for NYC - More Legroom and Luggage Space Than any Other Taxi or Wheelchair Accessible Vehicle - Innovative Program will Match TLC Payments to Drivers for Every Ride in a Wheelchair Accessible Vehicle, Along with Special MV-1 Purchase Discounts NEW YORK, Jan.