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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

Watch the 2022 GMC Hummer EV launch using its Watts to Freedom mode

It’s nearly the July Fourth weekend, and GM is celebrating Independence Day a little earlier than most. The celebration comes in the form of a GMC Hummer EV demonstrating Watts to Freedom, or WTF, mode for us on video. You can watch it at the top of this post, but the idea is rather simple. ItÂ’s just a video of a Hummer development vehicle accelerating as quickly as it can from 0-60 mph and beyond. GMC claims its 1,000-horsepower electric Hummer is capable of hitting the 0-60 mph mark in “approximately 3 seconds,” which is borderline terrifying for how large of a vehicle it is. The super-quick time is possible when using the Watts to Freedom launch control mode, which “channels the propulsion systemÂ’s tremendous power into acceleration bursts.” The truck will still be plenty fast when accelerating normally, but WTF mode is what you should use to unlock its full potential. GMCÂ’s video shows us the graphics it uses in the digital cluster to signal Watts to Freedom is activated, and the whole sequence looks like it leans on U.S. military themes for both design and phrasing. For example, GMC lets you know that Watts to Freedom is ready via an “Armed” message in the cluster.  The 2022 GMC HUMMER EV is a first-of-its kind supertruck develop View 40 Photos Instead of a rumbling exhaust and screeching tires, the Hummer appears to silently launch with all four tires grabbing on and catapulting the truck away. It looks quick as it throws all of the weight rearward into an accelerative squat. And in case you missed it, thatÂ’s a lot of weight — GMC says itÂ’ll tip the scale at 9,046 pounds. GMC has previously said that production will begin in late 2021, and this video continues to confirm that timeframe with a note saying “initial availability Fall 2021.” Do keep in mind that only the sold-out Launch Edition is coming at that time. Other cheaper variants will follow in the years to come. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. GMC Hummer EV reveal

GMC's Hummer EV will offer several powertrain options

General Motors confirmed plans to resurrect the Hummer nameplate on a GMC-badged electric pickup, and it's beginning to release details about the drivetrain that will power the model. Speaking to investors, company president Mark Reuss announced buyers will have at least three drivetrains to choose from at launch. The few specifications that have already been announced are impressive. GMC quoted a three-second sprint from zero to 60 mph, at least 1,000 horsepower, and 11,500 pound-feet of torque, though that latter figure undoubtedly corresponds to wheel torque rather than the powertrain's basic output. Most truck buyers don't need Lamborghini-rivaling acceleration, and they'd rather not pay for it, so GMC will also offer more basic versions of its Hummer. "When we go to market, we'll have one-, two-, and three-motor versions offering different ranges, different performance, and different price points to meet customers wherever they may be. If the customer wants a basic package, we'll have that. If the customer wants true off-road capability, and towing capability, we'll have that, too," Reuss said. He stopped short of revealing additional specifications about each configuration. While that sounds expensive to develop and certify, Reuss explained General Motors is keeping costs in check by making the Hummer's powertrain as modular as possible. He compared the platform to an ice cube tray. Its overall dimensions are fixed, but people can choose how many rows they fill with water. What he's likely alluding to is a scalable battery pack whose capacity can be increased or decreased by adding or removing cell packs. As for the motors, we're expecting the entry-level, rear-wheel drive Hummer will come standard with a single motor mounted over the rear axle. The mid-range variant will likely gain a second motor positioned over the front axle to deliver through-the-road all-wheel drive, and the range-topping trim will receive individual rear motors (though they won't be integrated into the wheels) for jaw-dropping performance, and improved off-road capacity.  Economies of scale will come into play, too. While the Hummer is the only electric off-roader whose launch has been confirmed by General Motors, Reuss stated the company's other brands will benefit from it, too. "We'll have a complete lineup of EVs, including the [Hummer EV] and its stablemates," he said.