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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Woman recorded by motorcyclist texting while driving turns herself in because Canadians

A Newfoundland driver surrendered herself to Ottawa authorities and is facing numerous charges after being caught texting and driving in a viral video this week. On August 27, a motorcyclist named Erik Hannah from Ottawa uploaded a helmet cam video to Facebook which showed his run-in with a woman texting while driving a Hummer SUV with Newfoundland plates. During the course of his interaction with the Hummer driver, Hannah recorded her texting and driving and studiously ignoring his presence. She sat still at green lights and drove slowly while glued to her phone Eventually he rode away, but she sped up and cut him off in his own lane, nearly striking him in the process. He followed her after the near collision and confronted the woman. He told her he had her actions on camera. She wasn't impressed and drove off. He attempted to follow her again, but lost her. The video went quickly viral, racking up more than a million views in short order. He also turned the video over to Ottawa police who attempted to track down the Hummer driver by tracing the SUV's plates which were clearly seen in the video. As of August 30 however, Ottawa Police were less than sanguine about finding the culprit. "If she has watched the news or read the papers and wants to turn herself in, come and see us," said Sgt. Mark Gatien of the OPD's Traffic Enforcement Unit. "We'll give her two tickets and she will be on her way." Despite the OPD's misgivings, the Hummer driver turned herself in on September 1 after becoming an unwitting minor internet sensation. According to the CBC, the Hummer driver turned herself over to police and has been charged for the incident. She faces three charges for her reckless behavior, including distracted driving and careless driving. Related Video: News Source: CTV Ottawa, CBC, Ottawa Citizen Auto News Weird Car News Hummer Driving Safety distracted driving helmet cam newfoundland

GMC Hummer EV could have had the Chevrolet Avalanche's Midgate

One of the many rumors swirling around the GMC Hummer EV claimed the truck would resurrect the Midgate inaugurated by the original Chevrolet Avalanche. Although we now know there's no way to fully knock down the partition between the cab and the cargo box, the firm revealed the rumor wasn't entirely false. "There was [a Midgate] early on. We opted for the functionality of the drop glass in the back. With the package layout and things like that, it was not advantageous to pursue that one. And, the five-foot bed was kind of the industry standard in regards to price of entry in that segment," explained John Mack, the Hummer's exterior design management, during an interview with Muscle Car & Trucks. The Hummer will go on sale with a five-foot box, and it doesn't sound like a longer bed will be available, so a modern version of the Midgate would have made the model more versatile by giving users the ability to fold down the partition behind the rear seats to carry bulky items, like plywood and ATVs. It's a feature that would have inevitably made the truck more complicated to build, however, because it adds moving parts that need to be sealed. Hinges, seals, and latches in turn add weight, and complexity almost always invites high manufacturing costs. As an electric pickup built with newly-developed components, the Hummer already has enough of each. Motorists who need to carry something that's significantly longer than the cargo box aren't entirely out of luck. As Mack pointed out, the rear window drops into the partition, so owners will have the ability to haul surfboards, lumber, or anything else that's relatively long and reasonably thin by simply pushing a switch. Alternatively, the only thing limiting cargo space when the roof comes off is the sky — or, depending on where you live, bridges. Mack didn't reveal when the Midgate was dropped. GMC launched the Hummer project in April 2019, and it previously released early design sketches that show how the truck transitioned from a sketch to a prototype. As of writing, nothing suggests the Midgate will make a comeback in the near future on any member of the General Motors portfolio. It was introduced in 2001 on the first-generation Chevrolet Avalanche, which went on sale in the United States for the 2002 model year. It later spread to Cadillac's luxed-up variant of the truck, the Escalade EXT, and to the short-lived GMC Envoy XUV.