Hummer H3 5.3l V-8 Awd W/sun/leather on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Picture yourself rolling in Tupac Shakur's 1996 Hummer

UPDATE: Tupac Shakur's Hummer blew away estimates, selling for $337,114 according to the auction site. It's been nearly 20 years since the renowned rapper Tupac Shakur was gunned down at the height of his fame. One of the last vehicles he ever purchased, this 1996 AM General Hummer in a four-door pickup configuration, is now being sold by RR Auctions. Since 1996, it hasn't covered much ground. The odometer reads just 10,101 miles. A bunch of upgrades, like driving lights, a sound system and external PA, and diamond-plate bumpers, are present and were allegedly added by Shakur. The Hummer has a 6.5-liter turbodiesel V8 and automatic transmission. According to the seller, after being owned by Shakur and then, after his death, his mother Afeni Shakur, the Hummer went through a variety of owners. This includes BET, which gave the car away during a raffle in 2003, the owners of Havenotz Entertainment, and the mother of the rapper Yaki "Prince" Kadafi who was a "godbrother" of Shakur. The included vanity plate reads "YAKNPAK", a nod to both Kadafi and Shakur. The vehicle is currently in Canada. Bidding opens on May 12th and ends on May 19th, and RR Auctions estimates it'll sell for more than $100,000. Related Video: News Source: RR Auctions Celebrities GM Hummer Auctions SUV Diesel Vehicles Off-Road Vehicles

GMC Hummer EV pickup reveal postponed

We’re pretty excited about the all-electric Hummer pickup coming from the GMC brand. GM is too, enough to spend Super Bowl money on an ad teasing it. Today, we received an update from GM about the Hummer EV, with good news and bad news. The bad news: GM has announced that it is postponing the May 20 reveal for the Hummer. With the coronavirus throwing the proverbial wrench into a number of vehicle operations, including reveals, we canÂ’t say weÂ’re surprised at all. The good news, GM assures us, is that development continues “undeterred.” GM understandably hasnÂ’t provided a new debut date for the GMC Hummer EV, but it did provide us with the new short teaser video above. WeÂ’ve seen other details in previous teasers, as well. We were lucky enough to see the Hummer EV in person last month just before the pandemic began causing the world to grind to a halt. At GMÂ’s EV Day at its Warren, Mich., campus, the Hummer pickupÂ’s exterior was on full display. ItÂ’s a big, off-road-ready pickup complete with giant all-terrain rubber and tow hooks. It features removable roof panels for access to the open sky, which appears to be depicted in the teaser above. It features sail panels behind the C-pillars, similar to those on the Chevy Avalanche and Honda Ridgeline. Its bed was concealed with a tonneau cover, but it sported GMCÂ’s MultiPro tailgate that we first saw on the Sierra Denali. Interior photos showed a spacious interior with blocky shapes, squared hourglass vents that mirror the look of the taillights and a lunar theme that incorporates the topography of the Sea of Tranquility into things like the floor mats and speaker covers. It also has a large infotainment screen as well as a digital instrument panel. The Hummer pickup will be offered with a number of electric powertrain options, the most powerful of which will provide 1,000 horsepower and a 0-60 mph time of less than three seconds. Like the rest of the next generation of GM EVs, it will use the automakerÂ’s new Ultium modular battery and powertrain technology. While we donÂ’t have further details about a potential reveal date, we also know a Hummer electric SUV based on the pickup will follow at some point. It, too was on display at GMÂ’s EV Day. It looks exactly like the Hummer pickup from the rear doors forward, but with a shorter wheelbase and enclosed cargo area in the rear. It also sported a liftgate-mounted spare.