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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Maniac intentionally crashes Hummer into Virginia diner

A Virginia man is in police custody today after ramming his SUV into a restaurant and causing a massive fire. Employees at the Silver Diner in McLean, VA were in the middle of the lunch rush when around 12:30 p.m., according to NBC Washington, a gray Hummer crashed into the restaurant's front door. The SUV driver backed the vehicle up and rammed the building again, striking a patron and trapping him between the SUV and the door. The driver rammed the restaurant a third time and his Hummer burst into flames. "There was total pandemonium in the restaurant," Will Yeatman, a witness who was having coffee at the diner at the time of the incident, told NBC. A chaotic video shot by Yeatman shows people in a state of panic, screaming, or dragging the wounded away from the burning vehicle. Some witnesses tried to save the Hummer driver from his burning vehicle, but he tried to fight them off. "He was fighting," witness Janie Watkins told NBC. "He said, 'Get away from me. Leave me alone, leave me alone." He was eventually extracted from the vehicle after witnesses cut his seat belt and pulling him out. The driver, whose name has not been released, was identified as an employee of the restaurant who had taken bereavement leave on April 5. He had been an employee of the restaurant for two years, and in an official statement the Silver Diner stated that the company had "no indication that the employee would harm himself or others." The unnamed employee was fired in the wake of the incident. Three people were taken to a local hospital, and one victim was treated at the scene. Police have not indicated yet whether the driver will be charged with a crime. Related Video: News Source: NBC Washington Weird Car News Hummer Driving Safety SUV Videos car fire

For EV drivers, realities may dampen the electric elation

The Atlantic, a decades-old monthly journal well-regarded for its intelligent essays on international news, American politics and cultural happenings, recently turned its attention to the car world. A piece that ran in The Atlantic in October examined the excesses of the GMC Hummer EV for compromising safety. And now in its latest edition, the magazine ran a compelling story about the challenges of driving an electric vehicle and how those experiences “mythologize the car as the great equalizer.” Titled “The Inconvenient Truth About Electric Vehicles,” the story addresses the economics of EVs, the stresses related to range anxiety, the social effects of owning an electric car — as in, affording one — and the overarching need for places to recharge that car. Basically, author Andrew Moseman says that EV life isn't so rosy: “On the eve of the long-promised electric-vehicle revolution, the myth is due for an update. Americans who take the plunge and buy their first EV will find a lot to love Â… they may also find that electric-vehicle ownership upends notions about driving, cost, and freedom, including how much car your money can buy. "No one spends an extra $5,000 to get a bigger gas tank in a Honda Civic, but with an EV, economic status is suddenly more connected to how much of the world you get to see — and how stressed out or annoyed youÂ’ll feel along the way.” Moseman charts how a basic Ford F-150 Lightning electric truck might start at $55,000, but an extended-range battery, which stretches the distance on a charge from 230 miles to 320, “raises the cost to at least $80,000. The trend holds true with all-electric brands such as Tesla, Rivian, and Lucid, and for many electric offerings from legacy automakers. The bigger battery option can add a four- or five-figure bump to an already accelerating sticker price.” As for the charging issue, the author details his anxiety driving a Telsa in Death Valley, with no charging stations in sight. “For those who never leave the comfort of the city, these concerns sound negligible," he says. "But so many of us want our cars to do everything, go everywhere, ferry us to the boundless life we imagine (or the one weÂ’re promised in car commercials),” he writes. His conclusions may raise some hackles among those of us who value automotive independence — not to mention fun — over practicalities.