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2022 Hummer EV Edition 1 pickups ready to go to customers

It's official: Two years after GM announced the electric GMC Hummer pickup, the first couple dozen units have left the line at the GM Factory Zero Detroit-Hamtramck Assembly Center, according to GM president Mark Reuss. In an interview with CNBC to celebrate the milestone, Reuss said 17 Hummer EVs are ready for delivery to customers. This makes the Hummer the first of GM's new Ultium-based EVs to leave the factory, and the second electric pickup on the market after the Rivian R1T. The first 1,200 Hummer EVs made will be Edition 1 models, all of which are Interstellar White outside with Lunar Horizon interiors and bronze badging. Each of the $112,595 pickups is powered by three Ultium motors producing a GM-estimated 1,000 horsepower and 11,500 pound-feet of torque, loaded with features like height-adjusting adaptive suspension, skid rails and rock sliders, 35-inch tires, the diagonal-driving CrabWalk, the launch control system Watts to Freedom that unlocks a three-second sprint to 60 miles per hour, and Super Cruise. Range is a GM-estimated 329 miles when the 200-kWh battery is fully charged. As these filter out to eager owners, GM is prepping the next four phases of the Hummer rollout. About a year from now, in autumn of 2022, Factory Zero will begin production of the first widely available Hummer, the EV3X pickup that starts at $99,995 before destination. Three Ultium motors will provide an estimated 800 horsepower and 9,500 pound-feet of torque to a range estimated beyond 300 miles. Spring of 2023 is expected to deliver the Hummer EV2X pickup at an MSRP of $89,995, utilizing two motors producing a total 625 hp and 7,400 lb-ft over a range also estimated to go beyond 300 miles. Around the same time, the first units of the $105,595 Hummer SUV Edition 1 are planned to head down lines at Factory Zero. Finally, in the spring of 2024, the entry-level $79,995 Hummer EV2 pickup and its two-motor powertrain should arrive, making the same output as the EV2X, but only good for a range of around 250 miles. That won't be all we see from Factory Zero, either. GM invested $2.2 billion in the Detroit-Hamtramck plant that once built bread-and-butter GM fare like the Chevrolet Impala, Buick LaCrosse, and Oldsmobile Toronado in order to turn the facility into its first EV base of manufacturing operations for Ultium products. The battery-electric Chevrolet Silverado and GMC Sierra pickups will be built there, as will the Cruise Origin robotaxi.

Out With A Bang: Hummer dealer giving away free shotgun with every new vehicle purchase

Lynch Hummer dealership in Chesterfield, Missouri - Click above for image gallery
You've heard of art imitating life? Well how about life imitating war? That's another story entirely, but not so far fetched when it comes to the Hummer. The sport-'ute that met the public eye during Operation Desert Storm has all but completely gone through its entire life cycle in the intervening years: first as a military-only vehicle, the original model became available to the public, then GM bought the rights and started churning out pickup-based H2s and H3s, the U.S. armed forces went back Iraq, the original H1 was discontinued and now GM is preparing to wind down the brand entirely. But not before one last pistol-shootin' hoorah, courtesy of the one dealership that arguably sees the truck for what it is more than any other: Lynch Hummer.
The St. Louis-area franchise made headlines last year when they started filling their emptying showroom with gun racks, selling firearms to make up for dwindling sales in the gigantic SUVs. Now the dealership is connecting the dots with a one-of-a-kind promotion: Buy a Hummer, get a free shotgun.

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.