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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Sell your own: 2006 Hummer H3

This is part of an occasional look at cars for sale in Autoblog's classifieds. Want to sell your car? We make it easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. At the time of the Hummer launch in 1992, America's mood was pretty good, we'd pushed Iraq out of Kuwait, and the economy headed for an uptick. It may not have been the best of times, but it was the perfect time to introduce a thirsty, in-your-face SUV. Regrettably, in the following decade we suffered 9/11, were waging two wars, and then the economic downturn struck. And despite the relative sanity offered by the smaller H3, GM entered into Chapter 11 in 2009 and killed off Hummer. With relatively few sold in the five model years it was offered, finding a clean H3 is a challenge. We like the H3's smaller footprint - relative to the huge H1 and Tahoe-based H2 - and the quirkiness of an inline 5-cylinder matched to a 5-speed manual. With this for-sale example, offered in Arkansas, you'll find mileage perfectly reasonable for a vehicle now 12 years old, and it looks clean. Despite its ruggedness, we'd get a pre-purchase inspection and negotiate on an asking price significantly above book. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hummer Used Car Buying Ownership SUV Off-Road Vehicles

Mil-Spec built a one-off, track-ready Hummer H1

Mil-Spec is one of the latest companies looking for success with restored and modified versions of iconic vehicles. Rather than Porsche 911s or '60s trucks and SUVs, its canvases are Hummer H1s. The customer vehicles are big, brash off-road machines, but that's not all the company is capable of. We recently learned that the crew over there built a Hummer H1 meant for race track use, and it is amazing. The base vehicle is a four-door convertible pickup truck, and Mil-Spec thoroughly changed the suspension. It has custom coilovers with stiff springs, and the entire suspension geometry has been revised. Overall, it was lowered a stunning seven inches compared with a stock H1. The H1's in-board brakes now feature six-piston brake calipers, and the wheels are wrapped in low-profile Pirelli P-Zero tires. Also impressive is the fact that the truck still has a part-time four-wheel-drive system. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Under the hood is a 6.6-liter Duramax diesel V8 similar to that in the customer models. But this one has been tuned all the way up to 800 horsepower and 1,500 pound-feet of torque. This engine also plays a role in this truck's origins. Apparently the truck was used for final powertrain testing and development. But it was also built to highlight the company's capabilities. If you want one of these, well, you can't have one. At least not yet. We asked a Mil-Spec representative, and he told us that there are no plans for offering track-oriented H1s. That's understandable, since the company is still working through building and selling its initial run of 12 off-road-ready vehicles. He did say the truck has generated a lot of interest, though. So, maybe when the company has time, and if a really wealthy buyer really wanted one, maybe the Mil-Spec could work something out. But at least in the meantime, the company is sticking to tall, chunky-tired H1s. Related Video: