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GM Design shows another early Hummer EV sketch

Like a new mother who's still so excited about her one-year-old baby that she can't stop showing ultrasound photos, General Motors is so excited about its biggest new baby, the battery-electric GMC Hummer, that it can't stop showing off development design sketches. The off-road monster with the 200-kWh Ultium battery pack debuted online on October 21 last year. The next day, the GM Design Instagram page posted some of the Hummer's early "theme sketches" leading to the production version. These had a conceptual flair to them, but were rather restrained. A month later, GM uncovered a series of development renderings showing off a much wilder truck bursting with more angles than a geometry text book. The archives have opened up again with a new "ideation sketch," this one between the first believable sketches and the second truck that Master Chief and Doomguy share on their days off.  All three sets of drawings show similar three-box proportions, it's the details that got a ton of love. On this newest sketch, the fenders flare a touch more than on the production truck, but the wheel wells are cut with the kind of clearance found on a Baja 1000 Trophy Truck. Out back, save for the tow hooks, the rear end is totally different than production. The sketch puts illuminated Hummer script across a narrow tailgate flanked by small square, taillights housing six individual elements. Beneath that, a bumper-less rear end puts nothing more than a sloped bash pate between the truck and the rocks it's just scrambled over. To our eyes, this is the best blend of production-ready comfort from the first sketches and zoot suit angles from the second that we've seen so far.  First deliveries of the GMC Hummer EV Edition 1 are expected before the year is out. When we get a chance to absorb the truck in its native habitats, we'll know whether there's cause for disappointment at what could have been. If so, with all this hunger among the monied for something different, we feel like restomodders have been given the perfect head starts on custom rebodied Hummers that would make things right. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

GMC Hummer EV First Drive Review | True supertruck, for better and for worse

Right from the start, the 2022 GMC Hummer EV has been advertised with superlatives, mostly in reference to its specifications. GMC has even called it a "supertruck" in its own materials. And while we've received a taste of the truck before, only now have we finally got our hands on the production-spec model, and had the opportunity to drive it both off-road and on the street. What we've found is that the Hummer EV is undoubtedly a supertruck, much the same way that a Ferrari or a Lamborghini is a supercar. It totally delivers on its incredible capabilities, but there are compromises. And they're worth being aware of before plunking down the more than $100,000 a first-year Hummer will run you. That six-figure truck is the version we tested, the Edition 1, which actually rings in at $112,595. It's the only version in production for now, with lower trims coming in the next couple years. It's sold out, but many of the features will be available on the next highest trim level, the EV 3X. Among those features are the three motors, torque vectoring, “Watts To Freedom” launch mode, four-wheel steering, removable glass roof panels, 35-inch tires, Super Cruise, power rear window and MultiPro tailgate. In other words, although you can literally no longer order an Edition 1, you can still order a Hummer EV with nearly the same specification. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We'll start where most owners probably will: mashing the throttle. No one can resist seeing what 1,000 horsepower and 1,200 pound-feet of torque will feel like. It's even a tad more torque in Watts To Freedom mode, which preemptively runs the cooling system to enable the additional twist. That mode allows the Hummer to hit 60 mph in 3 seconds, and the drama is dialed up with visual, audible and haptic cues. But even without engaging launch mode, the Hummer EV impresses and delights with its acceleration. In addition to pinning you to the seat, the entire truck squats in an exaggerated fashion. It's absurd, especially considering the truck's curb weight that surpasses a truly astounding 9,000 pounds. ThatÂ’s several hundred pounds more than the heaviest GMC Sierra HD 3500 diesel dually. Of course, that weight, as well as the nature of electric motors, means the party starts to calm down as the speed increases. The weight is noticeable in other areas, too.