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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Sell your own: 2006 Hummer H3

This is part of an occasional look at cars for sale in Autoblog's classifieds. Want to sell your car? We make it easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. At the time of the Hummer launch in 1992, America's mood was pretty good, we'd pushed Iraq out of Kuwait, and the economy headed for an uptick. It may not have been the best of times, but it was the perfect time to introduce a thirsty, in-your-face SUV. Regrettably, in the following decade we suffered 9/11, were waging two wars, and then the economic downturn struck. And despite the relative sanity offered by the smaller H3, GM entered into Chapter 11 in 2009 and killed off Hummer. With relatively few sold in the five model years it was offered, finding a clean H3 is a challenge. We like the H3's smaller footprint - relative to the huge H1 and Tahoe-based H2 - and the quirkiness of an inline 5-cylinder matched to a 5-speed manual. With this for-sale example, offered in Arkansas, you'll find mileage perfectly reasonable for a vehicle now 12 years old, and it looks clean. Despite its ruggedness, we'd get a pre-purchase inspection and negotiate on an asking price significantly above book. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hummer Used Car Buying Ownership SUV Off-Road Vehicles