2006 Hummer H2 on 2040-cars

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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

Mil-Spec 006 Hummer H1 born into the darkness

Mil-Spec Automotive is up to build number six of its Hummer H1s, this one a customer commission for someone with the last name "Bane." This marks the halfway point in the Launch Edition series of 12 models that will run through to next year. Per customer request, the template started with Build 002, also a four-door slantback, but deviates in a few functional ways. That starts with the four-door slantback variant, but this one gets a much larger rear window. The Bold Body and Tire Package stretches horizontal footprint by eight inches, the bodywork by seven inches. Fender flares hulk over 20-inch gun-black rims wearing 38-inch Nitto Grappler tires. Build 006 shuns the executive interior package on Build 002, putting its cushiness on the outside with the Air-Ride Package. That installs eight-way adjustable shocks all around and automatic ride height adjustment. Sounds like the buyer could need it, since the newest unit also gets the 12K Package that ups GVWR to 12,000 pounds, with beefier axles, springs and braking. A 6.6-liter Duramax diesel sits beneath the $1,299 functional hood scoop, the oil-burner's output rated at 500 horsepower and 1,000 pound-feet of torque. And no road trip to Sonora or Medellin would be complete without a 12,000-pound Warn winch, lavish front brush guard and heavy duty rear step bumper, aluminum snorkel, 60-inch overhead light bar, and Paracord interior door handles. We'd think a locking front axle would be a given on this kind of rig, but apparently this H1 makes do with an ARB air locker on the rear. The brief for the design was "simple yet dramatic." Job done, we'd say, with Build 006 terrorizing the ground like black thunder. The price gets attention just as well: $295,039. This kind of drama doesn't come cheap. Featured Gallery Mil-Spec 006 Hummer H1 View 13 Photos News Source: Mil-Spec Automotive Hummer Truck Luxury Off-Road Vehicles Special and Limited Editions hummer h1

GM to accelerate its EV strategy — Cadillac could be all-electric by 2025

General Motors will roll out details of an expanded and accelerated electric vehicle strategy on Thursday in an effort to convince investors it can be a serious competitor to Tesla, people familiar with the plans said. GM Chief Executive Mary Barra, who is scheduled to speak at a conference hosted by Barclays, is expected to say the automaker is ready to spend more on electric models by 2025 than the $20 billion previously outlined, the sources said. Supplier sources said previous plans to make the Cadillac brand all-electric by 2030 are being sped up, possibly to 2025, and other sources said that acceleration will be repeated in other brands and in segments such as commercial vans. Asked about the Thursday appearance, a GM spokeswoman called talk of increased spending speculative and declined to give details. The Detroit automaker is also expected to discuss a new timeline for many of the EVs to follow those already identified, such as the GMC Hummer EV pickup and Cadillac Lyriq crossover, people familiar with the plans said. Lyriq (shown above) is slated to go into production in late 2022, but GM officials have been stung by criticism the automaker was bringing the vehicle to market too late, one source said. "The pull-ahead in programs is real and the organization is really doubling down on speeding up product development," the source said. Barra and other GM executives have been signaling the automaker's EV acceleration plans. She said earlier this month GM would boost capital spending over the next three years to speed EV development and was talking with other automakers about partnerships to develop more vehicles using GM's battery technology. Last week, a GM executive said the company had pulled forward the rollout of two "major" EV programs, and GM officials have touted the faster 18-month development time for the Hummer truck. Tesla's soaring market capitalization, and growing pressure from regulators to phase out carbon-emitting engines, has put pressure on established automakers to respond to investors who view their internal combustion lineups as outmoded and doomed in the long run. A critical part of GM's pitch to investors has been its new Ultium batteries, which it estimates will offer an electric driving range of 400 miles or more on a single charge. It is building a battery plant with Korean battery maker LG Chem in northeast Ohio.