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Hummer EV could be part of GM's move into electric trucks and SUVs

WASHINGTON/DETROIT — General Motors plans to build a new family of premium electric pickup trucks and sport-utility vehicles at its Detroit-Hamtramck plant beginning in late 2021, possibly reviving the imposing Hummer brand with some of them, several people familiar with the plans said. The so-called BT1 electric truck/SUV program is the centerpiece of a planned $3 billion investment in the Detroit-Hamtramck plant to make electric trucks and vans, and part of a broader $7.7 billion investment in GM's U.S. plants over the next four years, according to a proposed labor deal between the automaker and the United Auto Workers union. The investments were made public by the UAW on Friday, but no details were provided. The investment would move the automaker into a part of the EV market that is largely untested and where GM has a higher likelihood of turning a profit, analysts said. "It makes perfect sense to hit the high end of the market in order to generate some revenue that might actually turn a profit," Auto Forecast Solutions vice president of global vehicle forecasting Sam Fiorani said. GM is mirroring the approach electric carmaker Tesla took by starting in the high end and then moving down the price ladder, he said. That is important for a company who previously tried to sell the plug-in electric hybrid Chevrolet Volt and all-electric Bolt cars at lower prices and higher volumes, but failed to sell enough to make those efforts profitable, Fiorani said. The UAW's 48,000 GM hourly workers are scheduled to vote next week on the proposed contract that would end a monthlong strike that analysts say has cost the No. 1 U.S. automaker about $2 billion in lost profit. GM's BT1 program includes an electric pickup for the GMC brand and an electric SUV for Cadillac, both due in 2023, the sources said. Before then, GM plans to begin low-volume production in late 2021 of the first BT1 model, a pickup, under a different brand, the source said. A performance variant of the pickup will be added to that brand in 2022, followed by an electric SUV in 2023. One of the sources said the Hummer name is "under consideration," but a decision has not been finalized. The pickup is codenamed "Project O." Bringing back the Hummer name would take advantage of a still strongly recognized brand name, Fiorani said.

GMC's Hummer EV will offer several powertrain options

General Motors confirmed plans to resurrect the Hummer nameplate on a GMC-badged electric pickup, and it's beginning to release details about the drivetrain that will power the model. Speaking to investors, company president Mark Reuss announced buyers will have at least three drivetrains to choose from at launch. The few specifications that have already been announced are impressive. GMC quoted a three-second sprint from zero to 60 mph, at least 1,000 horsepower, and 11,500 pound-feet of torque, though that latter figure undoubtedly corresponds to wheel torque rather than the powertrain's basic output. Most truck buyers don't need Lamborghini-rivaling acceleration, and they'd rather not pay for it, so GMC will also offer more basic versions of its Hummer. "When we go to market, we'll have one-, two-, and three-motor versions offering different ranges, different performance, and different price points to meet customers wherever they may be. If the customer wants a basic package, we'll have that. If the customer wants true off-road capability, and towing capability, we'll have that, too," Reuss said. He stopped short of revealing additional specifications about each configuration. While that sounds expensive to develop and certify, Reuss explained General Motors is keeping costs in check by making the Hummer's powertrain as modular as possible. He compared the platform to an ice cube tray. Its overall dimensions are fixed, but people can choose how many rows they fill with water. What he's likely alluding to is a scalable battery pack whose capacity can be increased or decreased by adding or removing cell packs. As for the motors, we're expecting the entry-level, rear-wheel drive Hummer will come standard with a single motor mounted over the rear axle. The mid-range variant will likely gain a second motor positioned over the front axle to deliver through-the-road all-wheel drive, and the range-topping trim will receive individual rear motors (though they won't be integrated into the wheels) for jaw-dropping performance, and improved off-road capacity.  Economies of scale will come into play, too. While the Hummer is the only electric off-roader whose launch has been confirmed by General Motors, Reuss stated the company's other brands will benefit from it, too. "We'll have a complete lineup of EVs, including the [Hummer EV] and its stablemates," he said.

2024 GMC Hummer EV SUV Edition 1 back on the market after charity auction

The charity auctions at this year's Barrett-Jackson event in Arizona pulled in the usual millions for good causes. Nevertheless, there were no shocking result among the sales like the 2023 Chevrolet Corvette VIN 001 that hammered for $3.7 million in 2022 or the 2022 GMC Hummer EV pickup VIN 001 that hammered for $2.5 million in 2021. In fact, the best result for hammer prices this year was a GMC Hummer EV SUV VIN001 that brought in $500,000, quite a ways down on its bedded sibling. Seems the purchaser decided a little bit of battery-electric arbitrage might be the play, because the SUV is going back up for sale. As caught by CarBuzz, a new member to the Hummer Chat forum started a thread, "Barrett Jackson VIN #1 SUV available." According to the poster who calls himself Bill, "Tread Lightly, the charity organization that the funds went to, aligns well with our company and we were excited to participate with them, however, the Hummer should go to a true enthusiast or collector." The post says Barrett-Jackson "is interested in" putting the Hummer in front of audiences at the Palm Beach auction event April 13-15 or at the Vegas event June 22-24. The vehicle's apparently been built and will be titled in Arizona. It's a loaded Edition 1 in Moonshot Green Matte with a Lunar Shadow interior and three motors making roughly 830 horsepower. There are transparent sky panels that open to create the open-air "Infinity Roof," 14-speaker Bose audio, Super Cruise, Crab Walk and Watts to Freedom mode. Naturally, the seller is willing to part with this bit of history before April and at first said he is ready to "consider a reasonable offer for the vehicle." We're not sure if that means more than $500,000. If so, and without the charity component — the reason these vehicles bring in so much money so often — we suspect such an asking price would be a tough draw. A look at Cars & Bids results for GMC Hummer EV pickups in Edition 1 trim shows prices that regularly surpassed $200,000 last summer are now down to around $160,000. However, two posts later, Bill says his company is "open to all offers."  The Hummer EV SUV Edition 1 retail version will reach begin reaching owners by the end of Q1 this year, which isn't far away. It cost $105,595 when it could be reserved.