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2024 GMC Hummer EV SUV Edition 1 back on the market after charity auction

The charity auctions at this year's Barrett-Jackson event in Arizona pulled in the usual millions for good causes. Nevertheless, there were no shocking result among the sales like the 2023 Chevrolet Corvette VIN 001 that hammered for $3.7 million in 2022 or the 2022 GMC Hummer EV pickup VIN 001 that hammered for $2.5 million in 2021. In fact, the best result for hammer prices this year was a GMC Hummer EV SUV VIN001 that brought in $500,000, quite a ways down on its bedded sibling. Seems the purchaser decided a little bit of battery-electric arbitrage might be the play, because the SUV is going back up for sale. As caught by CarBuzz, a new member to the Hummer Chat forum started a thread, "Barrett Jackson VIN #1 SUV available." According to the poster who calls himself Bill, "Tread Lightly, the charity organization that the funds went to, aligns well with our company and we were excited to participate with them, however, the Hummer should go to a true enthusiast or collector." The post says Barrett-Jackson "is interested in" putting the Hummer in front of audiences at the Palm Beach auction event April 13-15 or at the Vegas event June 22-24. The vehicle's apparently been built and will be titled in Arizona. It's a loaded Edition 1 in Moonshot Green Matte with a Lunar Shadow interior and three motors making roughly 830 horsepower. There are transparent sky panels that open to create the open-air "Infinity Roof," 14-speaker Bose audio, Super Cruise, Crab Walk and Watts to Freedom mode. Naturally, the seller is willing to part with this bit of history before April and at first said he is ready to "consider a reasonable offer for the vehicle." We're not sure if that means more than $500,000. If so, and without the charity component — the reason these vehicles bring in so much money so often — we suspect such an asking price would be a tough draw. A look at Cars & Bids results for GMC Hummer EV pickups in Edition 1 trim shows prices that regularly surpassed $200,000 last summer are now down to around $160,000. However, two posts later, Bill says his company is "open to all offers."  The Hummer EV SUV Edition 1 retail version will reach begin reaching owners by the end of Q1 this year, which isn't far away. It cost $105,595 when it could be reserved.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

2023 Hyundai Ioniq 5 Cupholder Mega Test: Will the Nalgene bottle fit?

I absolutely adore the Hyundai Ioniq 5, and so was excited to spend a week with it when the EV landed in my driveway. When I first drove the Ioniq 5 in San Diego, though, I hadn't packed my favorite style water bottle: the big 32-ounce Nalgene. Despite it being the best, its sheer size makes it less ideal when trying to pack light for a short trip. It also means it doesn't fit in most cars' cupholders, but, without the bottle on hand, I'd have to wait until this new opportunity with the Ioniq 5 to find out if it passes the Nalgene check. So, let's get to it. Starting at pole position — the front cupholders — we find ourselves unlucky so far. It's not even close to fitting. Not unusual, but our first option for convenient access to megahydration is denied. In most instances, our next best bet is the molded pockets in the front door panels. Here we have success. It's quite a tight fit, so while our drink won't be knocking or rolling around, it's not as easy as it could be to retrieve while driving, and I'll probably eventually wear out the little plastic tether connecting the lid to the bottle, as that's the easiest thing to grab without looking. Still, I'll give these door holders a pass. How about the folks sitting in back? Where can they stash their Nalgenes? No surprise about it not fitting in the center armrest cupholders after our inauspicious start with the fronts. The fact that it won't fit in the door panels is disappointing. C'est la vie. But one more thing ... you might have noticed another potential stash up front in the storage cubby below the center stack. The Nalgene fits in there just fine, but a little bit of extra room means the bottle will be knocking around. It's actually a decent spot, and more accessible than the doors.