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GMC's Hummer EV will offer several powertrain options

General Motors confirmed plans to resurrect the Hummer nameplate on a GMC-badged electric pickup, and it's beginning to release details about the drivetrain that will power the model. Speaking to investors, company president Mark Reuss announced buyers will have at least three drivetrains to choose from at launch. The few specifications that have already been announced are impressive. GMC quoted a three-second sprint from zero to 60 mph, at least 1,000 horsepower, and 11,500 pound-feet of torque, though that latter figure undoubtedly corresponds to wheel torque rather than the powertrain's basic output. Most truck buyers don't need Lamborghini-rivaling acceleration, and they'd rather not pay for it, so GMC will also offer more basic versions of its Hummer. "When we go to market, we'll have one-, two-, and three-motor versions offering different ranges, different performance, and different price points to meet customers wherever they may be. If the customer wants a basic package, we'll have that. If the customer wants true off-road capability, and towing capability, we'll have that, too," Reuss said. He stopped short of revealing additional specifications about each configuration. While that sounds expensive to develop and certify, Reuss explained General Motors is keeping costs in check by making the Hummer's powertrain as modular as possible. He compared the platform to an ice cube tray. Its overall dimensions are fixed, but people can choose how many rows they fill with water. What he's likely alluding to is a scalable battery pack whose capacity can be increased or decreased by adding or removing cell packs. As for the motors, we're expecting the entry-level, rear-wheel drive Hummer will come standard with a single motor mounted over the rear axle. The mid-range variant will likely gain a second motor positioned over the front axle to deliver through-the-road all-wheel drive, and the range-topping trim will receive individual rear motors (though they won't be integrated into the wheels) for jaw-dropping performance, and improved off-road capacity.  Economies of scale will come into play, too. While the Hummer is the only electric off-roader whose launch has been confirmed by General Motors, Reuss stated the company's other brands will benefit from it, too. "We'll have a complete lineup of EVs, including the [Hummer EV] and its stablemates," he said.

GMC could have used Jeep's prized grille design on its born-again Hummer

General Motors confirmed it's bringing the Hummer nameplate back on an electric, GMC-badged pickup by publishing a dark photo of its front end. The battery-powered drivetrain under the sheetmetal represents a tectonic shift, but we noticed another flagrant break with tradition: it wears six slot-like inserts instead of seven like on every previous Hummer and countless Jeeps. Adding an extra slot wouldn't have landed GMC in hot water. The seven-slot grille has historically been associated with Jeep, and the company proved it's willing to go to significant lengths to ensure another automaker — especially one it perceives as a rival — doesn't use it. Parent company Fiat-Chrysler Automobiles (FCA) bitterly sued Mahindra over the Roxor's design, including its five-slot grille, and won in 2019, forcing the Indian firm to unveil a redesigned side-by-side for the 2020 model year. And yet, stylists would have very likely been able to get away with it on the Hummer. While General Motors owns Hummer, the brand traces its ancestry to 1970, when American Motors Corporation (AMC) purchased Jeep from Kaiser and changed the name of its General Products Division to AM General Corp. The division manufactured the rear-wheel drive, CJ-based DJ for the United States Postal Service and began developing the Humvee in 1979. Jeep and AM General went their separate ways when Renault began investing in AMC. Foreign companies weren't allowed to own defense contractors, and AMC had more to gain by gradually selling out to Renault than by keeping AM General, so it divested the division to LTV Corporation in 1983. Humvee production started shortly after, but no one protested its seven-slot grille because there was no risk of it stealing sales from a comparable Jeep model. It was manufactured exclusively for the U.S. Army, and civilian sales weren't planned. H2SUV View 4 Photos The original civilian Hummer released in 1992 must have raised more than a few eyebrows but, here again, it didn't directly compete with one of Jeep's off-roaders, so no one complained. It was huge, correspondingly expensive, and its portal axles made the YJ-generation Wrangler wet its pants. It's the H2 concept (pictured above) unveiled at the 2000 Detroit Auto Show that set off alarm bells in Auburn Hills. DaimlerChrysler's lawyers counted the slots in the chrome-plated insert that dominated its front end and shuddered when they reached seven.

Super Bowl LVII car commercial roundup: Watch them all here

Fewer automakers than usual spent money advertising during Super Bowl LVII. In total, there were only five traditional ad spots from three big OEMs. A number of car-adjacent ads aired during the Big Game, too, and we’ll bring you those ads in this roundup alongside the more obvious ones. WeÂ’ve compiled all of the automotive-related commercials for you here in this post so you donÂ’t have to go searching for them elsewhere. Read on below to see what aired as the Kansas City Chiefs defeated the Philadelphia Eagles. Ram's Super Bowl spot offers a cure for 'Premature Electrification' This commercial revealed the new electric Ram Rev pickup, and itÂ’s themed like a prescription ad for an antidote to "Premature Electrification.” A concerned narrator in the Ram spot asks if you're afraid that going electric too soon will mean "you might not be able to last as long as you like," and there's a guy on a pier who's going to need some new equipment if he wants to catch fish. We're also told there are "options being designed to extend range in satisfying ways," so if this truck isn't right for you, you have choices. All the commercial's missing is a silly medical marketing name and six seconds of speed-reading gibberish about side effects like intestinal bleeding and death. Which are two more good things. Jeep 4xe Super Bowl commercial highlights modern version of 'Electric Boogie' JeepÂ’s “Electric Boogie” commercial follows the Wrangler 4xe and Grand Cherokee 4xe in a variety of simulated off-road situations. Though fun, the soundtrack is the real star of the show. The songÂ’s original artist, Marcia Griffiths, was joined by Grammy winner Shaggy, Jamila Falak, Amber Lee, and Moyann on the track. The modernized re-recording celebrates 40 years since GriffithsÂ’ original track, and Jeep says the track is available for streaming now. Kia returns to the Super Bowl with the tale of 'Binky Dad' This year, Kia follows the adventure of "Binky Dad" in his quest to fetch his daughter's lost pacifier, which naturally takes him over just about every bit of terrain you might encounter upon leaving the civilized confines of Southern California for the not-so-civilized mountains of ... probably also California. It features the refreshed 2023 Kia Telluride, which probably doesnÂ’t need much advertising to see these days, but Kia went for it with the strong three-row SUV anyway.