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2017 Honda Ridgeline: Not a 'youth truck'

When the Ridgeline debuted back in 2006 I predicted it would be a game changer, that it would shake up and redefine the truck market, much like Honda's CB750 four-cylinder motorcycle redefined the big bike market back in 1969. Boy was I wrong. Or perhaps more accurately stated – hang on, because I still think it could happen with this new model. Maybe not to the same degree of the CB750, but I definitely think this gen-two model has the right stuff to make truck buyers give it a second look this time around. Also, the truck market has changed over the last decade. People have had a chance to see the Ridgeline in action, and many have come to the conclusion that, used as intended, it's really not so bad. ...And then look what's happened to the commercial van market: Euro-style vans – which are dramatically different from Detroit-style vans – have virtually taken over that market segment. Typically conservative truck buyers have shown that they are willing to accept new thinking – if they prove to be better mousetraps. In the last 10 years, Honda – and specifically Honda marketing – has learned a lot about what worked and what didn't work with the gen-one model. Yeah, it barely sold, but those who bought the truck absolutely loved it. So Honda was indeed on to something. The problem was not enough people knew about it. I blame Honda corporate and their marketing department squarely for that. After the initial customer reluctance, Honda gave up on it. There was virtually no money spent on advertising this truck. It literally died on the vine because it wasn't watered. Also, there were a number of factors going on here not specifically related to the Ridgeline. Honda, the corporation, was in a severe crisis. Sales were sliding, many of its products disappointed, and the styling of many of its vehicles was polarizing. Also, the Acura division was in a free-fall. In short, Honda had lost its mojo; and as such, money and efforts were re-diverted to righting the ship, and marginal models (Ridgeline) were abandoned in terms of promotion; or just abandoned, period. So here we are now in 2016. Honda has been in the process of exorcizing all the evil from it's products, and is again showing signs of life. They have a slew of new vehicles that look good and are getting good if not excellent reviews, and a new Ridgeline is soon to hit showrooms. The Honda mojo is back. This time around there is no attempt to hide its parentage.

Honda reveals Concept D crossover in China

Honda has, as promised, rolled in to the Shanghai Motor Show with the Concept D. Looking like a cross between an HR-V and a Decepticon, the Concept D previews a future crossover to be offered exclusively as the Japanese automaker's flagship model in China. The styling is certainly not for the faint of heart, with more angles than a geometry set, more vents than an air conditioner, a proliferation of LED lighting, gold spokes to match the bodywork and a sharply raked rear window with a giant wing at its peak. Details released with the trio of images remain scarce, but the production version of the concept you see here is slated to be offered in China through two of the company's local joint ventures, Guangqi Honda and Dongfeng Honda – albeit sure to be toned down some on the road from show stand to showroom. Honda Exhibits World Premiere of Concept D at Auto Shanghai 2015 BEIJING, China, April 20, 2015 – Honda Motor (China) Investment Co., Ltd. (HMCI), a wholly-owned Honda subsidiary in China, today exhibited at Auto Shanghai 2015* the world premiere of the Concept D, a concept model for a new SUV model under development. *The 16th International Automobile & Manufacturing Technology Exhibition, Venue: National (Shanghai) Center for Exhibition and Convention Press days: April 20-21, 2015, public days: April 22-29, 2015 The Concept D shows the direction of a mass-production SUV model which is currently being developed exclusively for the China domestic market as a top-end SUV model that offers high-quality driving and a spacious cabin. Equipped with advanced safety technologies and other advanced features, a Concept D-based SUV model will go on sale from both Guangqi Honda and Dongfeng Honda, positioned as a new flagship model of Honda in China. ?Comment by Seiji Kuraishi, President of HMCI "Including this Concept D, which is a proposal for a new value that only Honda can provide as the pioneer of the SUV market in China. We would like to continue providing attractive products equipped with our advanced technologies to our customers in China. Toward this end, we will accelerate the localization of our business in China."

Sony Honda EV venture's plan for online sales has dealers squirming

TOKYO/DETROIT — A new joint venture formed by Japan's Sony Group Corp and Honda Motor plans to introduce a premium electric vehicle later this decade, and the automaker's U.S. dealers are anxious to be part of the sales process. Sony Honda Mobility said on Thursday it was aiming to deliver the first of the unnamed EV by 2026, starting in the United States, and will sell them online. The success of Tesla at selling EVs without franchised dealers is putting pressure on established automakers to overhaul their retail networks. That leaves dealers across most brands concerned about their place in the changing world and whether profits will be squeezed. The online aspect of the Sony Honda plan, as well as the lack of details around how the vehicle will be sold and serviced, has raised questions with the Honda and Acura brand dealers. Many nonetheless expect Honda to work through the existing retail network. "These issues are certainly a concern," said Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, New York. "The best path forward is with the dealers." "We have a role (automakers) can't replicate," said Benstock, who also is on the Acura national dealer advisory board and has spoken with Honda officials about the new vehicle. "There's no way that Honda wants to hurt their existing dealer body." Some dealers questioned why Honda would even consider trying to work outside the current U.S. sales network given its national reach. Honda has about 1,100 Honda dealers and 270 Acura dealers. A Honda spokesperson referred questions about the joint venture to the new company. Sony Honda spokesperson Mai Nagadome said there are still a lot of details to finalize, but selling through the dealers has not been ruled out and customers would feel uneasy without some kind of after-sales service process. "The cost of continuing to develop (internal combustion engine) products along with EVs and autonomous tech and software for the next generation vehicles is proving to be quite the challenge," said Peter Hennessy, dealer principal of Atlanta-based Hennessy Automobile Companies, which includes a Honda store. "I get teaming up with Sony, but it should be done in conjunction with the dealer network, not outside it," he added.