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Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

Honda UK closes pre-order books on NSX, opens for Civic Type R

Most of us would probably deliberate pretty carefully before buying a new car – do a little research, read the reviews, take it for a test drive, compare it to the competition. But that's not everyone. Some buyers will order a new car sight unseen. Some will even place their order – for a performance model especially – before the production model is even revealed. And those buyers in the UK have been flocking to Honda for not one, but two upcoming new products. Even before the reveal of the finished car, Honda's British office has taken over 100 orders for the upcoming new NSX just from within the UK. The orders have been coming in so fast, in fact, that Honda has had to stop taking them for the time being. But don't worry, British enthusiasts: the Japanese automaker has just opened the order books for another yet-to-be-revealed performance model. That, of course, would be the new Civic Type R – a promising new hot hatch that Honda has showcased repeatedly in concept form, but has yet to reveal in production guise. That'll happen sometime in the new year, ahead of the start of production slated to take place at Honda UK's own plant in Swindon, England. But before it does, the company's dealers have started taking GBP3,000 ($4,700) deposits on the hot hatch we drove in prototype form but which does not, we're sad to say, look likely to be offered in North America. DEMAND FOR HONDA HOTS UP! TYPE-R ORDER BOOK IS OPEN Honda is pleased to announce that the Civic Type R is on the starting blocks and gearing up for its much awaited 2015 launch. Due to unprecedented demand, customers wanting to be one of the first behind the Type R steering wheel can now place an order with a GBP3,000 deposit at their local Honda dealer. The all-new hot hatch – due in UK showrooms next year – will be the most extreme and high-performing Type R in the 22 year history of the red 'H' badge, signalling the start of a new performance era for the brand. The all-new Civic Type R has been developed and engineered for European drivers. The car will be built at Honda's state-of-the-art plant in Swindon, UK, arriving in dealerships during 2015. The new Type R will mark the debut of the new '+R' button, for example. Located to the side of the steering wheel, a press activates '+R' mode for the most exhilarating driving experience. Engine responsiveness is heightened, with torque-mapping changed to a more aggressive and performance-focused setting.

Former NHTSA chief may lead automaker-backed Takata investigation

An automaker-led effort may see the former head of the National Highway Traffic Safety Administration take on the probe into the Takata airbag inflator disaster. A coalition of at least ten automakers is in talks with former NHTSA administrator David Kelly, with unnamed sources familiar with the discussions telling The Wall Street Journal he is "among those we are considering to coordinate" the investigation.The Detroit News, meanwhile, is reporting he could be hired "in the coming days." Takata, the Japanese seatbelt and airbag manufacturer, has been the center of a defect scandal since last year. Takata is under fire for air bag inflators that can explode, shooting out metal and plastic pieces. At least five deaths and dozens of injuries have been linked to the problem worldwide. Earlier this year, Honda Motor Co., the automaker with the biggest exposure to the defective Takata air bags, was fined $70 million in the U.S. for not reporting to regulators some 1,729 complaints that its vehicles caused deaths and injuries, and for not reporting warranty claims. It was the largest civil penalty levied against an automaker. Should he take the role, Kelly would be at the fore of an investigation being assembled by an alliance of ten automakers, which includes the Detroit Three and Honda. Toyota first suggested a joint investigation back in December, The Journal reports. Kelly's goals, meanwhile, will be many. The Detroit News reports that questions abound regarding not only the recalled airbag inflators and the conditions that cause them to fail, but the whether the replacement units will have similar problems in the future. The automaker committee is far from the only one analyzing the airbag issue. Takata has assembled its own panel, led by former Secretary of Transportation Samuel Skinner, while NHTSA's deputy administrator, David Friedman, has brought in an outside engineering firm to investigate the inflators, The Detroit News reports. Separately, on Friday Takata Corp., the Japanese seatbelt and air-bag maker at the center of a defect scandal, is expecting more red ink for the fiscal year through March. It is projecting a 31 billion yen ($264 million) loss, worse than the previous forecast for a 25 billion yen ($214 million) loss, despite higher sales expected for the fiscal year. Ten automakers have recalled about 12 million vehicles in the U.S. and about 19 million globally for problems with the air bags.