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McLaren-Honda drops the bling for stealth F1 livery

Watch a Formula One grand prix and you can instantly tell which are the McLarens, visible as they are from a mile away with their reflective chrome livery. But that's all about to change as the British team has dropped the chrome in favor of the more subdued livery you see here. Unveiled in time for this weekend's Spanish Grand Prix, the new McLaren livery replaces the bling with a gray so dark that it borders on black. The red accents remain, albeit in a revised pattern. The new livery promises to be less reflective at sunset and flood-lit night races especially, while providing more of a visual break from the Mercedes era now that the team is powered once again by Honda. McLaren first adopted the silver and black livery in 1997 after Marlboro (with its white and red livery) left for Ferrari and the West tobacco brand was brought in instead. The team parted company with West after the ban on tobacco advertising in sports was instituted in Europe in 2005, inserted some red into the livery and replaced the flat silver with chrome. This weekend's race will mark the first time in a decade, then, that McLaren will be racing without the chrome. Featured Gallery 2015 McLaren-Honda MP4-30: Gray Livery News Source: McLaren via Facebook Motorsports Honda McLaren Racing Vehicles F1 livery mclaren-honda

Honda releases H2O brand bottled water to promote FCX Clarity

Remember when Hollywood stars Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) took a Mercedes-Benz B-Class F-Cell into Death Valley and "survived" by drinking water from the car's tailpipe? Honda has taken that idea into movie theaters in Australia. The idea, but not fuel cell water itself. Honda has created a bottled water brande called H2O, and it's meant to promote the hydrogen-powered Honda FCX Clarity as part of Honda's "clever thinking" campaign. The headline message, just as it was for Mercedes, is that a hydrogen fuel cell car emits nothing but water vapor, which is actually safe to drink. To give movie fans a hands-on experience, Honda Australia filled a number of Palace Cinemas movie theaters with free disposable bottles of H2O water. Of course, since there are only a handful of FCX Clarity vehicles in the world today and it would take a lot of driving to fill up that many bottles, Honda admits that, "if you're holding a bottle of our specially produced H2O water in your hand right now, you've been drinking plain old spring water. If you want to taste the real thing, you'll have to travel to California, Japan or the UK where the FCX is currently available." Of course, why anyone would want to associate themselves with the unending waste that is bottle water, a product that has not proven itself to be any better than good tap water, is beyond us. But that's what Honda is doing, as you can see in the promotional video about the stunt below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda to present HR-V, updated Acura ILX at LA show

Honda has already showcased its new Fit-based crossover around the world. We've seen it in Tokyo wearing the Vezel name and we've seen it in Paris in 'prototype' form. We've even seen photos of the US-spec version. We just haven't seen that North American model in the flesh, but that'll all be fixed next month at the Los Angeles Auto Show.
That's where Honda will, at long last, unveil the US version of its new HR-V subcompact. The Japanese automaker hasn't told us much else, save to say that the HR-V will, of course, slot in below the CR-V in US showrooms. It'll also feature the company's lauded Magic Seat system, "which allows for multiple seating configurations and the ability to fold the second row seat completely flat for added cargo space."
Alongside the HR-V, Honda's luxury division will also be showcasing a revised version of its ILX sedan at the LA show as well. Acura hasn't revealed precise details of what revisions are in store for its smallest sedan - or a more detailed photo than the teaser inset at right - but it is promising "a comprehensive update that include a potent new powertrain, more forceful, sporty exterior styling and a substantially upgraded interior design."