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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

New death linked to Takata airbag crisis, Honda recalls 170k vehicles overseas

The safety crisis surrounding Takata's exploding airbags continues to expand. In the latest revelation, Honda confirms another death linked to the faulty parts, and the company is expanding its recall of the components. However, none of the newly added vehicles are in the United States.
With the confirmation of this report, there are now five deaths linked to the faulty airbags. According to The New York Times, a pregnant woman in Malaysia was killed on July 27 in a 2003 Honda City when she crashed into another vehicle, and the inflator ruptured. This was the first announced case outside of the US.
The faulty part in the woman's car was reportedly made at a now-closed Takata factory in Georgia, according to the NYT, and it's the first known example from that location. In response, Honda recalled about 170,000 vehicles in Europe and Asia to replace the potentially bad inflators. The latest campaign brings the total number of recalled vehicles worldwide to around 14.3 million units.

2015 Honda CR-V performs poorly in Swedish AWD test [w/video]

Swedish auto magazine Teknikens Värld has never been afraid to call out automakers when a vehicle fails one of its battery of examinations. Its famous Moose Test recently caught the Porsche Macan out, and a few years ago, there was a protracted argument between Teknikens Värld and Jeep over the performance of a Grand Cherokee in that evaluation.
This time, the 2015 Honda CR-V is raising the magazine's hackles, but it has nothing to do with avoiding a giant mammal. Snow is obviously an issue in Sweden, and Teknikens Värld has a test that challenges all-wheel drive systems in low-traction settings. On a slanted surface, the Swedes put the vehicles' front wheels on rollers with no traction and demands the rears accelerate away. The Honda couldn't do it. Teknikens Värld claims that it initially found the same result last year from the European CR-V, but Honda Sweden put out a software upgrade correcting the behavior in the test. This year, the CUV went back to failing.
While that's the magazine's side, Honda Sweden doesn't see the test as fair. In a statement to Teknikens Värld, the company explains the way the CUV's all-wheel drive system works. It also claims that the test isn't simulating a realistic situation. "In real conditions, regardless of the surface, there is a certain amount of friction always available for both front and rear wheels," the announcement says. "A scenario like the roll test with such a high difference in grip between the front and the rear wheels is highly unlikely."