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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

New Honda Civic Natural Gas goes on sale end of November

For folks who prefer to put natural gas directly into their vehicle rather than converting it to electricity first, CNG vehicles offer a cleaner alternative to gasoline power while still using a traditional powertrain. If you're looking for a sedan that runs on CNG, your current options are pretty limited - especially in the US - and you'll almost certainly be taking a look at Honda. The 2015 Honda Civic Natural Gas goes on sale starting November 19 in 37 states. The new CNG-powered Civic sedan has a base MSRP of $26,740 (not including $790 destination fee). Opt for the Leather Navi trim, and you're still looking at a starting price below $30,000 (before destination), at $29,390. It comes equipped with a seven-inch touchscreen audio display, rearview camera and LaneWatch display as standard features. It's built at Honda's Greensburg, IN manufacturing facility. The 2015 Civic Natural Gas can only be had with the five-speed automatic transmission. Its fuel economy is rated at a gasoline gallon equivalent of 27 miles per gallon in the city/38 highway/31 combined. It's not quite as impressive as the Civic Hybrid's 44/47/45 rating, but you will be burning natural gas, which burns cleaner and can be sourced from North America, if you're into that sort of thing. Furthermore, the American Council for Energy-Efficient Economy called the Civic Natural Gas one of its top 10 greenest vehicles of 2014, and Kelley Blue Book as one of its 10 Best Green Cars. Learn more in Honda's press release below. 2015 Honda Civic Hybrid and Civic Natural Gas Provide Superior Environmental Performance With Sophistication and Value - Automotive and environmental experts recognize the Civic Hybrid and Civic Natural Gas as among the best green cars of 2014 - Available features include 7-inch touchscreen Display Audio, leather-trimmed seats, Honda LaneWatch™ and standard rearview camera - 2015 Civic Hybrid launches Nov. 5, and 2015 Civic Natural Gas goes on-sale in 37 states beginning Nov. 19 TORRANCE, Calif., Nov. 4, 2014 /PRNewswire/ -- Joining the already released 2015 Civic Sedan, Civic Coupe and Civic Si, the 2015 Civic Hybrid and Civic Natural Gas vehicles provide consumers with additional choices for even greater fuel efficiency and environmental performance from an already fuel-efficient lineup. The 2015 Civic Hybrid launches at Honda dealers nationwide on November 5 with a manufacturer's suggested retail price (MSRP) starting at $24,7352.

Honda Urban SUV concept previews Fit-based crossover

We've been hearing a lot of rumblings this year about a new crossover based on the Honda Fit, and now we finally get to see what this B-segment CUV might look like. Called the Urban SUV Concept, Honda's new small crossover has made its debut at the Detroit Auto Show, but we'll have to wait until 2014 to see the production version on sale in the US. Honda says the production version of this concept, whatever it will be called, will slot below the CR-V in terms of size and price.
In terms of this concept's styling, there is plenty of the new Honda Accord in its face, and it looks like a more rugged version of the Nissan Juke, as well as a more practical alternative to the Hyundai Veloster. With its short overhangs, the concept measures 169.3 inches in length, making it about eight inches longer than a Fit hatchback and nine inches shorter than the CR-V. Honda confirmed that its new crossover will debut a telematics system for Honda, and it will use one of Honda's new Earth Dreams engines; we previously reported that this engine would be a 1.5-liter I4 paired with a continuously variable transmission.
The next-generation Fit is expected to debut before this new crossover model, and both models will be built at Honda's Celaya, Mexico assembly plant, which is scheduled to open early next year. A new sedan is also expected to round out the lineup of Fit-based products. For more information about this new Urban SUV Concept, scroll down for Honda's official press release.