2003 Honda S2000 Base Convertible 2-door 2.0l on 2040-cars

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Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

2016 Honda Civic Coupe starts at $19,885, Touring for $26,960

Honda has posted prices for the 2016 Civc Coupe, which we liked quite a bit during our First Drive. The base LX trim starts at $19,885 (after $835 destination for all models). That's $410 more than the 2016 sedan in LX guise, which goes for $19,475. The previous-gen 2015 Civic Coupe LX went for $19,125. Honda keeps the features of the respective trim levels largely the same between the coupe and sedan. Even base cars come with amenities like LED running lights and a five-inch infotainment system. Where the two-door differs slightly is the unique LX-P version, which costs $21,685. It uses the same 2.0-liter four-cylinder with 158 horsepower and 138 pound-feet of torque, but gets the CVT standard. The LX-P also includes a moonroof, keyless entry with push-button start, and a remote engine starter. If you want to experience Honda's lauded 1.5-liter turbocharged four-cylinder's 174 hp and 162 lb-ft in the coupe, the least expensive option is the EX-T trim for $23,135. It also includes a seven-inch infotainment system, automatic climate control, and heated seats. The model is also only $100 more than the same version of the sedan. According to the numbers currently on Honda's site, the top two coupe trims are actually cheaper than their four-door counterparts. The EX-L with leather upholstery and an auto-dimming rearview mirror costs $24,260 as a two-door versus $24,535 as a sedan. The range-topping Touring model costs $26,960 and includes the Honda Sensing active safety suite, navigation, LED headlights, rain-sensing wipers and heated mirrors. In comparison, the Touring sedan sells for $27,335. We'll have to wait a little longer before the actual configurator is available to pretend that we're building our own. Related Video:

Honda 'Hands' ad is a worthy successor to 'Cog'

The 2003 Cog commercial from Honda may have been named one of the best car commercials of all time, but an all-new spot called Hands looks to be even more entertaining even if it's digitally enhanced. The two-minute video - which starts and ends with a nod to Cog - highlights just about all facets of Honda's universe of products from passenger cars to racecars, the HondaJet to leaf blowers, motorcycles, ATVs and even Asimo.
Celebrating 65 years of innovation, the advertisement is as informative as it is amusing, and it even injects a little humor, too, like a glass of water being squeezed from the FCX Clarity. We just hope that the 1:10 mark of the video isn't hinting at a CR-V Convertible. We're not sure when Hands will air or if we'll see it on television here in the US, but the video is posted below; as an added bonus, we've also included the video for Cog.