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Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.

Honda UK closes pre-order books on NSX, opens for Civic Type R

Most of us would probably deliberate pretty carefully before buying a new car – do a little research, read the reviews, take it for a test drive, compare it to the competition. But that's not everyone. Some buyers will order a new car sight unseen. Some will even place their order – for a performance model especially – before the production model is even revealed. And those buyers in the UK have been flocking to Honda for not one, but two upcoming new products. Even before the reveal of the finished car, Honda's British office has taken over 100 orders for the upcoming new NSX just from within the UK. The orders have been coming in so fast, in fact, that Honda has had to stop taking them for the time being. But don't worry, British enthusiasts: the Japanese automaker has just opened the order books for another yet-to-be-revealed performance model. That, of course, would be the new Civic Type R – a promising new hot hatch that Honda has showcased repeatedly in concept form, but has yet to reveal in production guise. That'll happen sometime in the new year, ahead of the start of production slated to take place at Honda UK's own plant in Swindon, England. But before it does, the company's dealers have started taking GBP3,000 ($4,700) deposits on the hot hatch we drove in prototype form but which does not, we're sad to say, look likely to be offered in North America. DEMAND FOR HONDA HOTS UP! TYPE-R ORDER BOOK IS OPEN Honda is pleased to announce that the Civic Type R is on the starting blocks and gearing up for its much awaited 2015 launch. Due to unprecedented demand, customers wanting to be one of the first behind the Type R steering wheel can now place an order with a GBP3,000 deposit at their local Honda dealer. The all-new hot hatch – due in UK showrooms next year – will be the most extreme and high-performing Type R in the 22 year history of the red 'H' badge, signalling the start of a new performance era for the brand. The all-new Civic Type R has been developed and engineered for European drivers. The car will be built at Honda's state-of-the-art plant in Swindon, UK, arriving in dealerships during 2015. The new Type R will mark the debut of the new '+R' button, for example. Located to the side of the steering wheel, a press activates '+R' mode for the most exhilarating driving experience. Engine responsiveness is heightened, with torque-mapping changed to a more aggressive and performance-focused setting.

Alfa Romeo 33 Stradale revealed, Dodge Challenger Black Ghost driven | Autoblog Podcast #796

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor John Beltz Snyder. John has been driving the 2024 Jeep Wrangler Rubicon 392, while Greg has been making noise in another last call from Dodge, the 2023 Challenger Black Ghost. John, along with Associate Editor Byron Hurd, recently tested the 2023 Honda CR-V and Kia Sportage hybrids for an upcoming comparison review. In the news, Felipe Massa seeks to overturn the 2008 F1 Championship in his favor through legal means; Ford might return to the street-performance truck scene with the F-150 Lobo; Volkswagen has been hinting at something interesting at the Munich show by tweeting a mysterious video of a rabbit (the animal); and while the podcast recording was underway, Alfa Romeo unveiled its beautiful 33 Stradale supercar. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #796 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2024 Jeep Wrangler Rubicon 392 2023 Dodge Challenger Black Ghost Additional reading: 1970 Dodge Challenger Black Ghost hammers for $975,000 at Mecum Spring Classic 2023 Honda CR-V Sport Touring Hybrid vs. 2023 Kia Sportage Hybrid SX Prestige Massa vows to fight for Hamilton's 2008 Formula 1 title Ford F-150 Lobo reportedly coming as street-oriented performance truck Volkswagen teases Rabbit in mysterious video Alfa Romeo 33 Stradale supercar revealed with gas and EV versions, gorgeous either way Additional reading: Alfa Romeo 33 Stradale is a fast Alfa, developed fast Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts Alfa Romeo Dodge Ford Honda Jeep Kia Volkswagen Truck Coupe Crossover SUV Electric Hybrid Luxury Off-Road Vehicles Supercars