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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda issues second Fit window recall, this time for 143k units

Honda has announced it is recalling certain 2007-2008 Fit models in the US to fix what could have been faulty repairs made in a previous round of recalls. The vehicles may have been manufactured with a master driver's window switch that could allow rain water or spilled liquids into the switch. If that happens, the liquids could cause the switch to overheat, melt and potentially damage the vehicle's wiring or cause a fire. Honda says no accidents or injuries have been reported due to the problem, but warns owners to park their Fit hatchbacks outside until a dealer can inspect the switch.
All told, the recall covers 143,083 Fit units. Back in 2010, Honda recalled the 2002-2008 model-year Fit for the same issue. That recall covered some 646,000 units worldwide after a two-year-old child in Cape Town, South Africa burnt to death while sleeping in a Fit. Honda says the repair made during that round of recalls may not have been sufficient, and the latest fix should take care of the problem for good.
You can read the full press release on the latest round of recalls below for more information.

McLaren F1 team sets deadline for engine decision amid Renault speculation

BUDAPEST - McLaren says the next five weeks will be the key to deciding which engine it will use next season, with speculation mounting that the former world champions could ditch Honda and switch to Renault. Chief operating officer Jonathan Neale told Reuters at the Hungarian Grand Prix that "everybody is talking to everybody," but time was running out. "We've got to land those decisions in the next four or five weeks," he said, speaking from a design perspective and because drivers like McLaren's Fernando Alonso were waiting to see what engines teams had before committing to new deals. "I think there is a solution out there for everybody and I hope it's one that will be able to retain Fernando in this team." McLaren scored their first double-points finish of the season in Budapest on Sunday with double world champion Alonso finishing sixth, a day after his 36th birthday, and Belgian Stoffel Vandoorne 10th. The nine points lifted McLaren off the bottom of the standings just before the August break and factory shutdown, a result that Neale compared to scoring a goal before halftime. Alonso's future is a key concern, with the Spaniard out of contract and saying McLaren needs to provide a competitive car to keep him. Honda's power unit has been beset with problems since the partnership started in 2015, the engine neither reliable nor competitive. Hungary, the slowest permanent circuit on the calendar, reduced those shortcomings, but the next two races in Belgium and Italy are two of the fastest, where engine horsepower is of critical importance. McLaren is Honda's sole team in Formula One. A proposed partnership with Sauber terminated last week with the Swiss team choosing to stay with Ferrari. A split from McLaren could force the Japanese manufacturer out of the sport, but Neale hinted at an alternative. "You'll have seen the media speculation that there's discussions with Toro Rosso," he said. Toro Rosso use Renault engines, but a switch to Honda — which could bring welcome funding to a team whose Red Bull parent has considered a sale in the past — would free the French units for McLaren. The Renault engine has won a race this season with Red Bull and could satisfy Alonso, who won both his titles with the French manufacturer. The other alternatives to Honda are Mercedes and Ferrari, but Neale recognized that putting a Ferrari engine in a McLaren, the Italian team's historic arch-rivals, was highly unlikely.