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How Seinfeld hopes he'll help industry make better car commercials [w/video]

Bloomberg has a fascinating look into a web series that continues to be a favorite around the Autoblog offices - Jerry Seinfeld's Comedians in Cars Getting Coffee. The series, which is in its second season, sees the affable comedian picking up fellow comedians in a range of interesting cars, and having conversations with them over the drive and a cup of joe.
The piece by Bloomberg dives into the development of the series, as well as Seinfeld's tie-up with Acura, which saw the Honda-owned brand begin sponsorship this season. That relationship started not with his web series, though, but with a Super Bowl ad, alongside fellow funnyman and car enthusiast Jay Leno, that saw them competing over a new Acura NSX. Have a click over to Bloomberg for an entertaining piece that looks beyond the YouTube series. We've also wrangled Seinfeld's original Super Bowl ad for the Acura NSX, which you can see below.

Honda reveals more with Civic Type R concept bound for Paris

The reveal of the next-generation Honda Civic Type R has been a gradual one. First Honda showed us a camouflaged prototype, then let us drive one at its Japanese proving ground and followed up with a concept at the Geneva Motor Show. Now with the Paris Motor Show looming on the horizon, it has revealed yet another concept to keep hot-hatch enthusiasts on their toes.
The second Civic Type R concept appears almost identical to the first one - right down to the aggressive aero kit, quad exhaust tips, oversized wheels and ultra-low-profile rubber - but wears a new coat of Superman blue with go-fast decals. With its release, however, Honda has confirmed some of the salient details set for the production version.
In the nose sits a 2.0-liter turbo four with 276 horsepower and a 7,000-rpm redline, mated to a six-speed manual transmission. Adaptive dampers and a "steer axis" system promise to keep the power under control, while a push of the +R button tightens up the suspension, steering and torque mapping.

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.