2000 Honda Prelude Base Coupe 2-door 2.2l on 2040-cars

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Happy 40th birthday, Honda Accord!

The Honda Accord exemplifies the idea that if you make something great, people will flock to it. This is a car that has always offered something for everyone – quality, fuel economy, value, comfort. But why we really love the Accord is because, as former Car and Driver Editor in Chief Csaba Csere says in the video above, "it always drove a little bit better than the competition." Today the Accord turns 40 years old. Over the past four decades Honda sold more than 12.7 million of them, making its iconic sedan the best-selling car in America during that time frame. Honda likes to point out that the Accord is still young at heart, as it's the most popular sedan with the under-35 crowd. View 29 Photos Like most people, the Accord has grown larger and heavier through the years. But the appeal remains strong. The current Accord is one of our favorite family sedans, and a target that the competition rarely hits. It's the car that's synonymous with Honda in America, and in fact the first car built here when the Japanese company started production in Ohio in 1982. Honda has taken a look back at the car with the video above, which chronicles the Accord's history. The video below is a nice (if cheesy) comparison of the original 1976 model and the 2016 Accord Hybrid. And below that there's a neat infographic that compares those two cars as well as what was going on in the world in 1976 versus now. So happy birthday, Accord. We hope we're still going as strong as you when we get to your age.

Honda and Isuzu announce hydrogen partnership for heavy-duty trucks

TOKYO — Japan's Honda and Isuzu on Wednesday said they would jointly research the use of hydrogen fuel cells to power heavy-duty trucks, looking to expand fuel cell use by applying the zero-emission technology to larger vehicles. As part of a two-year deal, Isuzu will test Honda's fuel cell powertrain, which was designed for passenger cars, in Isuzu's commercial trucks, the companies said, which could pave the way for using the technology in a wider range of vehicles. Automakers are looking to develop more electric vehicles (EVs) to comply with tightening global emissions regulations. Many see battery-powered EVs as a solution for passenger cars in urban settings, but a growing number see hydrogen fuel cells as an effective way to power trucks, buses and other big vehicles. "Although we have done extensive R&D into passenger FCVs (fuel cell vehicles), we have not been able to study how best to apply the technology to commercial vehicles," a Honda spokesman told reporters at a briefing. "This partnership will allow us to do that." Fuel cell vehicles generate their own electricity using hydrogen stored in onboard tanks. This enables them to travel longer distances and refuel more quickly than battery EVs, while using less costly energy storage systems. "We think that FCV technology is well suited for heavier trucks which travel longer distances, and this partnership will enable us to examine this further," an Isuzu spokeswoman said, adding that the truck maker was also developing various lower-carbon powertrains including battery-electric technology for shorter-distance vehicles. With its Clarity Fuel Cell sedan, Honda is one of a handful of automakers which have developed and marketed fuel cell-powered passenger cars. Light- and medium-sized truck specialist Isuzu has for years has focused on diesel engine technology and has yet to market fully electric vehicles. But a price tag starting around $70,000 for the Clarity and scant hydrogen fueling infrastructure globally, Honda has seen limited take-up of that model and other FCVs since they began marketing them around 2015. In 2018 Honda sold just 654 Clarity FCVs, which are available only in Japan and the United States through leasing programs, compared with Honda's total annual global sales of 5.23 million cars.

Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."