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Latest Honda promo film is a Never Ending Race against emissions

A new Honda promotional video shows clips of a hazy, smog-choked Los Angeles in the 1960s and 1970s, and then gives the company credit for its lead role in cutting vehicle-emissions by a factor of one thousand since 1970. Self-serving? Sure. Then again, this LA-native reporter born in 1970 can't help but be somewhat appreciative. The nearly five-minute video takes a tour through Honda history, showing the Japanese automaker using its experience designing race cars to help develop smaller engines such as its four-cylinder CVCC. An early proponent of California's Clean Air Act, Honda recounts its low-emissions history with the first production low-emission vehicle (the 1996 Civic) and the first production ultra-low-emission vehicle (the 1998 Accord), and says it's approaching "near zero emissions" for its new cars. For anyone keeping track, the US Environmental Protection Agency (EPA) said late last year that Honda's 2013 model-year vehicles averaged an even 27 miles per gallon, and that's with a fairly limited number of hybrids and plug-ins sold. That number was up from its 26.6 mpg in 2012 and second only to Mazda's 27.5 mpg among the major automakers. The overall 2013 average was 24.0 mpg. Read Honda's press release here and check out the Honda video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda's "Never Ending Race" Documents its Four-Decade Battle Against Air Pollution Third film in award-winning Environmental Short Film Series explores Honda's voluntary efforts to reduce vehicle emissions over forty-year period Honda's successful demonstration of low-emissions vehicle technology led state of California to adopt new, more stringent emissions regulations New-vehicle emissions are 1/1000th of 1970 levels Next environmental "race" is against global climate change TORRANCE, Calif., Feb. 13, 2014 /PRNewswire/ -- As unprecedented levels of pollution choked the nation's largest cities in the early 1970's, a group of automobile engineers secretly toiled to develop an engine technology that would significantly reduce pollution from automobiles.

Watch Honda lay waste to world's fastest lawnmower record

Honda has been working on its high-performance Mean Mower for a while now. In a recent attempt to take the top speed title, it didn't make its 130-miles-per-hour top speed target, but it still managed to set a new Guinness World Record has the world's fastest lawnmower at 116.57 mph. While the video certifying the run was uploaded to YouTube on April 1, this is no prank. The Guinness run was made on March 8 at the Idiafa Proving Ground in Tarragona, Spain.
To claim the record, the lawnmower had to run through a 100-meter speed trap, and it had to make two passes in opposite directions within an hour with the average taken between them. Guinness also specifies that to take the title the vehicle must still be able to cut grass and look like a lawnmower. The speed was still plenty to beat the previous record of 96.529-mph set by Bobby Cleveland on a Snapper race mower at the Bonneville Salt Flats in September 2010.
The Mean Mower is based on a Honda HF2620 Lawn Tractor that's been modified by British Touring Car Championship squad Team Dynamics. It has a newly fabricated chassis from 4130 chromoly steel and packs a 1.0-liter engine from a Honda VTR Firestorm motorcycle with a six-speed sequential gearbox. The engine produces 109 horsepower and 71 pound-feet of torque - enough power to reach 60 mph in around four seconds. The suspension and wheels come from an ATV, and the cutter deck has been remade in fiberglass. The grass bag holds the fuel tank, oil cooler and secondary radiator. The engine no longer actually cuts grass. Instead, the blade is driven by two electric motors.

Honda integrating Siri into select models

Honda has partnered up with Apple to bring Siri to the Accord, Acura RDX and ILX. Owners who have an iPhone running iOS 6 will be able to ask the software to perform a number of tasks via voice command using the vehicle's on board microphone and speaker systems. What's more, the tech will put the iPhone into an "eyes free" mode, which turns the screen off to help reduce distraction while driving. Honda says it has reworked its Bluetooth and HandsFreeLink systems to accommodate the Siri functionality. While the tech will only be available on three of the company's models right now, we imagine it won't be long before it shows up elsewhere.
As you may recall, Chevrolet integrated Siri into its products with vehicles like the Spark and Sonic, but Mercedes-Benz and Chrysler have also toyed with the tech to varying degrees. The seamless voice command seems to be light years ahead of the tech manufacturers are currently playing with. Check out the full press release from Honda below for more information.