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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Japanese automakers will seriously subsidize hydrogen fuel stations

Fresh off the announcement of the EPA-rated fuel economy and range figures for the Toyota Mirai, three of Japan's major automakers are throwing their weight behind hydrogen on the other side of the Pacific. Toyota, Nissan, and Honda are detailing their partnership in Japan to subsidize the creation of an expanded FCV refueling infrastructure there in the coming years. The plan could provide a much-needed boost for goals that are already looking to miss their targets. The partnership, which is called the Joint Hydrogen Infrastructure Support Project, is subsidizing a third of the annual operating expenses up to a maximum of 11 million yen ($90,000) for any hydrogen refueling station that applies and is accepted into the program. For now, the automakers plan to keep this running through around 2020. Toyota senior managing officer Kiyotaka Ise tells Bloomberg the whole thing over that time is expected to cost 5 billion to 6 billion yen ($40.5 million to $49 million). In addition to the money, the companies are trying to raise awareness about the alternative fuel to build popularity. Japan has been pushing extremely hard to build the FCV market there for quite some time by subsidizing both the models and building refueling stations for them. By the 2020 Olympics, the country's goal is to have 6,000 fuel cell vehicles on the roads and possibly even 100,000 of them by 2025. The cars to fulfill these lofty hopes are just gaining steam, though. For example, the Mirai is already experiencing high demand, and Honda is set to bring its new challenger in 2016. This announcement says Nissan is aiming a potential entry for 2017, as well. According to Bloomberg, the fuel cell industry in Japan is forecasted to balloon from 400 million yen (3.3 million) in the current fiscal year to 100 billion ($813 million) by 2025. Toyota, Nissan, and Honda Agree on Details of Joint Support for Hydrogen Infrastructure Development Toyota Motor Corporation, Nissan Motor Co., Ltd., and Honda Motor Co., Ltd. have agreed on key details regarding a new joint support project for the development of hydrogen station infrastructure in Japan. In addition to partially covering the operating costs of hydrogen stations, the three automakers have also agreed to help infrastructure companies deliver the best possible customer service and create a convenient, hassle-free refueling network for owners of fuel cell vehicles (FCVs).

Honda Project 2&4 concept has 212 hp, 893 lbs, and our hearts

Take one look at the Honda Project 2&4 concept, and it's immediately clear that the minimalist track special is the result of a collaboration between automotive and motorcycle designers. The body's styling is a modernized take on the Japanese brand's RA272 Formula One car from the 1960s, but then you notice the weird driver's seat that's fully exposed and suspended just inches above the road. The result is a vehicle that looks absolutely deadly, but like an absurd thrill to pilot, too. The Project 2&4's floating seating design simultaneously evokes both a sport bike and a go-kart. There's no dashboard or windshield at all, and the driver simply gets a steering wheel and a glass panel for the instruments. It's hard to imagine pairing things down much more than this, especially since the whole vehicle weighs just 893 pounds. The concept's other major piece of motorcycle DNA is the mid-mounted 1.0-liter V4 sourced from Honda's RC213V that races in MotoGP. Tuned here for road use, it puts down over 212 horsepower when spinning at 13,000 rpm, and peak torque of 87 pound-feet hits at a still stellar 10,500 rpm. The redline is at a stratospheric 14,000 rpm. The high-revving engine bangs through the gears through a six-speed dual clutch transmission. Unfortunately, the Project 2&4 has zero provisions for even a modicum of driver safety, and that makes it exceedingly unlikely for one to ever see customer orders. We still look forward to seeing that bizarre, floating seat on display at the 2015 Frankfurt Motor Show, though. HONDA PROJECT 2&4 POWERED BY RC213V TO DEBUT AT FRANKFURT: A COMBINATION OF GLOBAL CREATIVITY AND CRAFTSMANSHIP Winner of Honda's 'Global Design Project' to debut at the Frankfurt Motor Show Cabin-less structure features a floating seat design for immersive driving experience Powered by Honda's MotoGP RC213V engine, modified to run on public roads 'Honda Project 2&4 powered by RC213V', the winning entry from Honda's 'Global Design Project', will make its global debut at the 66th Frankfurt Motor Show at stand B11 in Hall 9.0. Embodying the concept of 'creative craftsmanship', Honda Project 2&4 celebrates Honda's position as the world's leading engine manufacturer, providing engines to 28 million people per year across two- and four-wheel automotive, power equipment, marine and aerospace applications.