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Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

McLaren, Honda confirm F1 divorce, coupling with new partners

The news broke recently that McLaren F1 and its engine partner Honda would split ways after the 2017 season. Neither party commented the news initially, but there is now a confirmation from both sides. In addition, McLaren confirmed today that they will be using Renault engines for the next three F1 seasons. This will be the first time that a McLaren Renault F1 car will compete. McLaren's Executive Chairman Shaikh Mohammed bin Essa Al Khalifa praised Honda in his statement, while acknowledging that the 2015-2017 joint venture hasn't been successful enough: "Although our partnership has not produced the desired success, that does not diminish the great history our two companies have enjoyed together, nor our continued efforts to achieve success in Formula 1. At this point in time, it is in the best interests of both companies that we pursue our racing ambitions separately." Zak Brown, McLaren's Executive Director echoed that statement, adding that "It is certainly not for the want of effort on the part of either Honda or McLaren," and that the company hopes to see Honda get back to the top. At the moment McLaren has achieved 11 points and ninth place in the standings, with Honda power. Regarding Renault, Brown said, "Today's announcement gives us the stability we need to move ahead with our chassis and technical program for 2018 without any further hesitation." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As for Honda, they announced today that an agreement was reached on providing engines for Scuderia Toro Rosso for the 2018 season. As Honda's president Takahiro Hachigo said, "Toro Rosso is an experienced team with a youthful energy and history of nurturing the stars of the future. Everyone at Honda is looking forward to working with Toro Rosso." About McLaren, Hachigo said, "Honda will continue the fight together with McLaren all the way to the end of the 2017 season, and then continue its F1 racing activities in 2018 and beyond." Related Video: News Source: Honda, Formula 1Image Credit: Xavier Bonilla/NurPhoto via Getty Images Motorsports Honda McLaren Renault Racing Vehicles F1 toro rosso renault sport scuderia toro rosso takahiro hachigo

Hyundai-Kia claims 'greenest' title from Honda, Big Three still big losers

Let's start with the good news. On average, any new car you buy in the US today will be 43 percent cleaner than any average new car in 1998. Here's some more good news, for Korea anyway, Hyundai-Kia has been named the cleanest automaker in the latest study by the Union of Concerned Scientists (UCS), which looked at 2013 model year vehicles sold between October 2012 and September 2013 from the top eight automakers (by volume). The bad news? The big three Detroit automakers are, on average, still making the dirtiest cars in the showroom. The big three Detroit automakers are, on average, still making the dirtiest cars in the showroom. The problem for Ford, General Motors and Chrysler lies in their trucks, which sell well but tend to have pretty bad fuel economy (compared to sedans, at least). The UCS calculates its list by averaging "the per-mile emissions for each light-duty vehicle sold by each automaker" and then factors in "the fuel economy, fuel type, and sales volume of each type of vehicle sold by each automaker" and "the upstream global warming emissions from producing and distributing the fuel used by each vehicle, as well as emissions from the vehicles themselves." That all means that, the more trucks you sell, the worse you're gonna do. Then again, the more trucks you sell with 18 mpg, the more you're helping drivers put CO2 into the air, so the UCS is doing a fair comparison of the things that this study is trying to track. More details on the methodology are available on page six of the study PDF. In case you were wondering (we were), UCS did make sure to use the revised mpg numbers for Hyundai and Kia models that were originally overstated. Hyundai has apologized for and fixed those figures and even with the new, corrected numbers, Hyundai's total emissions are dropping at a rate of about three percent a year, enough for it to take the greenest company title for the first time. In fact, this is the first time that an automaker other than Honda has come out on top in the UCS ranking, which has been released six times now, including the first one in 2000 (which looked at 1998 model year data). In 2010, Honda was almost knocked off the winner's perch by both Hyundai and Toyota, but managed to hold on. Chrysler, on the other hand, came in dead last (again) in the ranking of the top eight automakers, snagging the "dirtiest tailpipe" award once (again). Read the UCS' press release below.