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Is today's Honda Accord cheaper than it was back in 1989?

Whether you're shopping at the grocery story or on a car lot, everything seems to be getting more expensive these days. However, when all the factors are considered, that might be more an issue of perception than of fact. The American Public Media radio show Marketplace recently tackled the question whether modern vehicles were actually more expensive once you factored in important variables like inflation and cost of ownership. The result was pretty surprising.
For its example, Marketplace chose the Honda Accord, because in August, it was one of the bestselling vehicles in the US, with 51,075 of them sold. Winding back the clock 25 years to 1989, Honda's cheapest Accord cost $11,770, and that money bought you a stripped-out car with 98 horsepower, a manual gearbox, no air conditioning and hand-crank windows.
Fast-forward to present day, and a basic Accord starts at around $22,000 and gives buyers significantly more features, including a 185-hp engine, dual-zone climate control, Bluetooth, cruise control, more space, refinement and much better safety. By Marketplace's math, when just figuring for inflation, that modern Honda would cost about $11,500 a quarter century ago, despite all of that extra equipment. But that's just one factor. Scroll down to listen to the full report for an explanation of how cost of ownership figures into the mix, and whether it throws all of the calculations off.

Honda, Kawasaki, Suzuki, Yamaha to make swappable motorcycle batteries

Just as electric cars are becoming ever more common, the alternative propulsion system is starting to make headway in the motorcycle sphere. Companies such as Harley-Davidson and Zero already have electric models on sale, but other established brands are preparing for the electric future. Among them are the four big Japanese bike builders (Honda, Kawasaki, Suzuki and Yamaha) who have a plan to improve electric bike adoption, and make their bikes very appealing. The four companies created an organization back in April 2019 for this sort of purpose called the Swappable Battery Consortium for Electric Motorcycles. And the group has now announced that the manufacturers have agreed on the specifications for motorcycle batteries that can be interchanged among each company's motorcycles. So if you have a Suzuki, you can use a Honda battery, or vice versa. This idea presents quite a few interesting possibilities. The manufacturers could sell bikes with or without batteries, since you might already have a battery from your previous bike, or just another one you own, so you wouldn't have to shell out to buy an entirely new battery. If, for whatever reason, you needed a replacement battery, it should be easy to get one, since the same type would support bikes from a variety of manufacturers. The pipe dream of battery swapping stations might even be feasible because of the standardization and support. And having the batteries relatively easy to remove could be good for apartment dwellers, since they might be able to bring a battery inside to charge. The manufacturers haven't said exactly what the specifications are for these interchangeable batteries, nor when they'll be implemented. But we'll be eagerly awaiting more information in the future. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.