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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

Honda CR-Z refresh coming this fall

Despite moving just 1,562 of them through July 2015 with sales down 33.7 percent, the Honda CR-Z is somehow still kicking in the US lineup. Honda isn't ready to give up and is even announcing a refresh for the hybrid hatchback in hopes of giving the little car a jolt. Before you get too excited, the powertrain remains unaltered for the update with the same 1.5-liter four-cylinder and IMA hybrid system making 130 horsepower. The refresh arrives in Japan in October, and according to Automotive News, the improvements arrive in the US in November. The styling sees the biggest change of the revisions. Up front, the lower air dam now slices through the grille and leads right to the foglights. A similar addition is found on the rear, as well. The brake discs grow to 15-inches, an inch larger than before. Japan gets LED headlights too, but they reportedly aren't coming here to keep prices down. To match the revised exterior, there are tech tweaks inside. An upgraded infotainment system that adds both noise cancelation and an engine sound amplifier to make those 130 ponies at least sound sporty. Another tiny change is the switch to an an electric parking brake and the addition of a center armrest. Rumors suggest Honda is considering whether to dump the hybrid in favor of a 2.0-liter turbocharged four-cylinder in the next-gen CR-Z. However, chief engineer Terukazu Torikai disagrees. When asked about the possibility of a non-electrified model, he told Automotive News, "There are no plans for that whatsoever."

Honda planning a second Vezel for developing markets

The new Honda Vezel was designed as a global product. Unveiled at the Tokyo Motor Show in November, the compact crossover is already going on sale in Japan, will soon reach Europe and will eventually hit the North American market as well - albeit with a different name and engine lineup. But it won't be sold everywhere.
According to Autocar India, the Vezel was originally earmarked to reach the emerging market on the subcontinent, but the declining value of the rupee has apparently forced Honda to rethink its strategy. Instead, the Japanese automaker is now expected to develop a second compact crossover - one more cost-effective to produce locally - for sale in India and other, nearby developing markets.
The new model would be based on the Brio, a hatchback that's smaller than the Fit (on which the Vezel is based) and built in India, Thailand and Indonesia. Honda has already enlarged the Brio's platform to create the Amaze sedan and Mobilio minivan. Building a crossover on the same platform would reportedly require some re-engineering - particularly around the wheel wells - but would apparently still be more cost-effective than importing the Vezel.