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Honda showcases the letter R in cool new ad campaign
Sun, 02 Nov 2014Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.
Honda profit declines on semiconductor crunch and raw material costs
Wed, Aug 10 2022TOKYO — HondaÂ’s fiscal first quarter profit fell 33% from last year as a global computer chip shortage, a pandemic-related lockdown in China and the rising costs of raw materials hurt the Japanese automaker. Tokyo-based Honda Motor Co. reported Wednesday that its profit totaled 149.2 billion yen ($1.1 billion) in the April-June quarter, down from 222.5 billion yen ($1.7 billion) a year earlier. Quarterly sales slipped 7% to 3.8 trillion yen ($28 billion). Honda kept its profit forecast for the full fiscal year through March 2023 unchanged at 710 billion yen ($5.3 billion). The semiconductor shortage has hurt all the worldÂ’s automakers, including Honda, despite strong demand, and the manufacturers have been scrambling to secure alternative suppliers. Honda, which makes the Accord sedan, Odyssey minivan and Civic compact, sold about 815,000 vehicles last quarter, down from 998,000 vehicles the same period a year earlier. Auto sales dropped in almost all regions around the world, including Japan, the U.S. and Europe. “I ask for the understanding from all those who are still waiting for their vehicles and vow that our whole company is doing its utmost to make the deliveries even a day sooner,” Chief Financial Officer Kohei Takeuchi said. Takeuchi said the semiconductor shortage curtailed motorcycle production as well as car production, adding to uncertainty about future prospects. Honda said the recent lockdown in Shanghai was among the causes of the shortage in computer chips supply but declined to give specifics. Although U.S. sales are potentially facing a dent from recession worries and other economic hardships, Takeuchi acknowledged he was more worried about the shortage problem and producing the cars customers were waiting for. Takeuchi noted that motorcycle sales for the quarter, which grew to 4.25 million motorcycles from 3.88 million a year earlier, were going strong, especially in India. The cheaper yen and cost cuts helped maintain profitability overall, he added. The yen has been at a two-decade low against the U.S. dollar. A cheap yen has historically worked as a boon for exporters like Honda by boosting the value of their overseas earnings when converted into yen. But it also increases costs for imported components and materials. JapanÂ’s top automaker Toyota Motor Corp. reported recently that its fiscal first quarter profit fell nearly 18%. Nissan Motor Co. saw its quarterly profit plunge to less than half of what it was a year earlier.
2016 Honda Pilot packs more of everything
Thu, Feb 12 2015Honda has come a long way over the course of its history, evolving from motorcycles to automobiles, marine engines, power equipment, robots and even jet aircraft. But its biggest push over the past couple of decades has been in crossovers and SUVs. From the Passport that was rebadged from the Isuzu Rodeo in the early 90s, Honda's high-riding lineup has expanded to include the CR-V, the smaller HR-V, the oddball Crosstour, the soon-to-be-updated Ridgeline pickup, a smattering of luxury crossovers from Acura, and this, the biggest of them all, the Pilot. And Honda has just revealed an all-new version here at the Chicago Auto Show. Now in its third generation, the all-new 2016 Honda Pilot is, like its predecessors, a three-row family-hauler. Compared to the decidedly boxy model it replaces, the new Pilot is certainly more dynamically styled to more closely match the latest crossovers in the Honda lineup, but it may start to resemble the Odyssey minivan (with which it shares its underpinnings) too closely for some tastes. The new Pilot is three inches longer than the model it replaces, primarily to the benefit of cargo space: Honda says you can now fit a full-size 82-quart cooler in the back without infringing on the third row of seats – ingress and egress from which are now enabled by a power folding second row that opens a wider aperture to the back to more easily fit in all eight passengers. (That is, unless you go for the available second-row bucket seats that reduce capacity to seven.) Interior amenities are increased all around, with a proliferation of power outlets and connectivity ports and an available panoramic roof. Despite the growth, though, the new Pilot is 300 pounds lighter than the model it replaces. It is also built on a more solid platform, to the benefit of handling, crashworthiness and NVH insulation. Of course the new Pilot benefits from all the latest safety and driver-assist systems, and Honda anticipates top ratings from both the National Highway Safety Administration and the Insurance Institute for Highway Safety. Power comes from a 3.5-liter V6 with all the tricks in the book (short of a hybrid assist) to make it as economical as possible. The i-VTEC engine has direct injection, cylinder deactivation, stop/start ignition and an automatic transmission with either six or (for the first time from Honda) nine speeds, depending on the trim level. Buyers will also be able to choose between front- or all-wheel drive.
