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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

Honda recalling nearly 900,000 Odyssey minivans over fire fear

Honda is recalling nearly 900,000 2005 to 2010 model year Odyssey minivans due to a fault with the fuel pump that could cause them to catch fire.
According to the National Highway Traffic Safety Administration filling, if exposed to "acidic chemicals and a high temperature environment," the cover of the fuel pump strainer could crack and cause a gasoline smell in the minivan or possibly allow the fuel to leak out. Denso supplied the fuel pumps on the vehicles, and the report says that Honda first began studying the problem in October 2012 but didn't finally confirm the cause until March 6, 2014. The recall affects 886,815 Odysseys, and Honda has received 187 warranty claims related to the issue. However, there have been no fires or injures reported.
Unfortunately, Honda says that it currently doesn't have enough replacement fuel pumps to fix all of the vehicles and doesn't expect to have the parts ready until this summer. It's sending a letter to owners telling them about the recall and is sending a second notification when the pieces are at dealers. The entire notification including affected VINs can be viewed as a PDF here, and the shortened version from the NHTSA can be viewed below.

Honda marks 20 million vehicles made in the USA

Japanese automakers manufacturing in the United States is nothing new. But it was in November of 1982 when the first Honda Accord rolled off the assembly line in Marysville, OH. It was the first Japanese vehicle assembled in the US, and in the nearly 32 years since, Honda has made 10 million Accords here for a total of 20 million cars manufactured in America - enough to span from New York to San Francisco twenty times. It's that double landmark which Honda is now celebrating.
Honda has come a long way in those three decades, keeping that original plant in Marysville on line while expanding to three more - in East Liberty, OH; Lincoln, AL; and Greensburg, IN - with a fifth plant (the Performance Manufacturing Center) opening on the same site in Marysville to build the Acura NSX next year. It also builds engines in Lincoln and in Anna, OH, and automatic transmissions at Russells Point, OH, and Tallapoosa, GA.
Between those seven sites, Honda produces 11 different models, including the Accord, Civic, Crosstour, CR-V, Pilot, Odyssey and Ridgeline as well as the Acura ILX, TL, RDX and MDX. Production keeps on ramping up as Honda produced a record 1.3 million vehicles in the US last year, 95 percent of which are sold in the US. Scope out the details in the press release below and click the image above to see it all laid out in a handy infographic.