2011 Honda Pilot on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Is today's Honda Accord cheaper than it was back in 1989?

Whether you're shopping at the grocery story or on a car lot, everything seems to be getting more expensive these days. However, when all the factors are considered, that might be more an issue of perception than of fact. The American Public Media radio show Marketplace recently tackled the question whether modern vehicles were actually more expensive once you factored in important variables like inflation and cost of ownership. The result was pretty surprising.
For its example, Marketplace chose the Honda Accord, because in August, it was one of the bestselling vehicles in the US, with 51,075 of them sold. Winding back the clock 25 years to 1989, Honda's cheapest Accord cost $11,770, and that money bought you a stripped-out car with 98 horsepower, a manual gearbox, no air conditioning and hand-crank windows.
Fast-forward to present day, and a basic Accord starts at around $22,000 and gives buyers significantly more features, including a 185-hp engine, dual-zone climate control, Bluetooth, cruise control, more space, refinement and much better safety. By Marketplace's math, when just figuring for inflation, that modern Honda would cost about $11,500 a quarter century ago, despite all of that extra equipment. But that's just one factor. Scroll down to listen to the full report for an explanation of how cost of ownership figures into the mix, and whether it throws all of the calculations off.

Clarion Builds' 1991 Acura NSX going up for auction at Barrett-Jackson

Having driven it, I can say with full confidence that Clarion Builds' tuned and restored 1991 Acura NSX is a very, very special car. If you're in the market for just such a vehicle, good news: on October 20, that very same NSX will be going up for auction at Barrett-Jackson in Las Vegas. As much as the people behind the car hate to see it leave their hands, this just makes room for another awesome project to take its place. Really, this was the final fate for the NSX all along. All proceeds from the sale will benefit the American Red Cross. At the end of its life, Clarion Builds' 1974 BMW 2002 was auctioned off, too. Rather than simply holding on to the car or selling it for profit, the company partnered with Barrett-Jackson auctions. The auction house doesn't charge a fee for charity vehicles, meaning all of the money will go toward the Red Cross. The 2002 sold in 2016 for $125,000. Clarion Builds' expects the NSX to fetch even more money. This NSX has more than 230,000 miles on the chassis. It packs a 3.2-liter supercharged V6 and a six-speed manual transmission. Everything, from the bodywork to the suspension, has been modified. The car will be showcased in Las Vegas before and after the auction alongside Clarion Builds' latest project, a 1993 BMW 850Ci. More on that car to come sometime soon. Related Video: Image Credit: Larry Chen Acura Honda Auctions Coupe Performance