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Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.

Honda flaunts freshened 2014 Civic Coupe at SEMA

Honda took the wraps off its 2014 Civic Coupe (red car pictured above) and 2014 Civic Si (gray car in the gallery below) at SEMA today, revealing a mid-cycle refresh for each model. The standard Civic coupe benefits from several cosmetic enhancements, while the Civic Si gets the bulk of its improvements under the hood - precisely where the enthusiasts want them.
The best-selling Civic Coupe sports a new front fascia that is "fun and sporty," says the automaker. The more aggressive snout is a step in the proper direction, as its new shape and exclusive grille design gives the two-door a distinctive appearance that sets it apart from its sedan sibling. The rear end follows the same design language, as the lower portion of the urethane bumper gains some character - its smooth surface has been resculpted and recontoured. Newly available 18-inch wheels complete the exterior transformation.
The 2014 Civic Si benefits from a larger spoiler and new wheels, but the big news is in the powertrain. Honda has massaged the 2.4-liter i-VTEC engine and opened up the exhaust system. As a result, output climbs to 205 horsepower (up from 201) and torque increases to 174 pound-feet (up from 170). The power gains aren't extraordinary, but they should allow the coupe to hit 60 miles per hour from a standstill in about six seconds flat and still return over 30 mpg on the open road. Scroll down for the official release.

McLaren-Honda drops the bling for stealth F1 livery

Watch a Formula One grand prix and you can instantly tell which are the McLarens, visible as they are from a mile away with their reflective chrome livery. But that's all about to change as the British team has dropped the chrome in favor of the more subdued livery you see here. Unveiled in time for this weekend's Spanish Grand Prix, the new McLaren livery replaces the bling with a gray so dark that it borders on black. The red accents remain, albeit in a revised pattern. The new livery promises to be less reflective at sunset and flood-lit night races especially, while providing more of a visual break from the Mercedes era now that the team is powered once again by Honda. McLaren first adopted the silver and black livery in 1997 after Marlboro (with its white and red livery) left for Ferrari and the West tobacco brand was brought in instead. The team parted company with West after the ban on tobacco advertising in sports was instituted in Europe in 2005, inserted some red into the livery and replaced the flat silver with chrome. This weekend's race will mark the first time in a decade, then, that McLaren will be racing without the chrome. Featured Gallery 2015 McLaren-Honda MP4-30: Gray Livery News Source: McLaren via Facebook Motorsports Honda McLaren Racing Vehicles F1 livery mclaren-honda