2007 Honda Pilot Ex Sport Utility 4-door 3.5l on 2040-cars

Auto blog

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2014 Honda Accord Hybrid priced from $29,155*

Honda has announced pricing for the new, 50-mile-per-gallon 2014 Accord Hybrid today, with three trims - Hybrid, Hybrid EX-L and Hybrid Touring - for owners to choose from. Prices for the base car start at $29,155, while the mid-range model will run $31,905. The top-of-the-line Touring trim starts at $34,905. Prices do not include the *$905 destination charge.
Regardless of which model is chosen, Accord Hybrid owners will be able to net 50 mpg in the city and 45 on the highway, numbers that compare favorably with the Ford Fusion Hybrid (47/47 mpg) and the Toyota Camry Hybrid (43/39). The Accord does cost a bit more than the competition, but if out-and-out fuel economy is your goal, the Honda wins based on these numbers.
It's also notable how much Honda was able to trim off the Accord Hybrid's price when compared to the Accord Plug-In. That car starts at $39,780, meaning the Hybrid variant is over $10,000 less, while matching that PHEV's 47-mpg combined rating. Take a look down below for the official press release from Honda.

Watch this to get excited about seeing Honda back in F1

Honda engines were the dominant force in Formula One through portions of the '80s and '90s, powering championship-winning teams at Williams and McLaren. It tried to recapture some of that magic in the 2000s but wasn't nearly as successful. For the 2015 F1 season, the Japanese brand is returning to the paddock yet again as a partner with McLaren, and in a new video it's acknowledging all of those past victories while looking forward to the uncertain future.
The video offers yet another chance to hear Honda's mill, and this time it's doing a simulated lap of Suzuka. Unfortunately, it's not entirely a joy to listen to. Like most of the current F1 field, it's a bit droning and just lacks the piercing scream of yesteryear.
With so many years out of the F1 game and completely different engine rules to overcome, the brand is essentially coming back to the sport blind. But any new competitors are a welcome addition to a series that can sometimes get rather staid. Maybe Honda and McLaren can rekindle their old flame to win another championship.