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Honda to lead Rose Parade with hybrid tech

What are you doing New Year's Day? We're probably going to watch Urban Meyer's retirement bash the Rose Bowl, but we love a nice parade, too. To kick the day off, Honda will be leading the 130th Rose Parade with its own float, an Insight hybrid and an Acura RDX crossover. Not only will Honda be celebrating the new year, it'll also celebrate its 60th anniversary in the U.S. As such, the main float will be shaped like a 25-foot-tall birthday cake. And 60 band members from the historically black colleges and universities' marching bands — which recently took part in a battle of the bands sponsored by Honda — will represent the candles on the cake. It'll also be decorated to re-create the look of the automaker's first storefront in Los Angeles. The float will be called "Celebration of Dreams," a fitting title for a company whose founder Soichiro Honda famously said, "The day I stop dreaming is the day I die." (The first thing you see when entering the amazing Honda Collection Hall at Twin Ring Motegi is a large, circular glass sculpture with the word "Dream" and Soichiro Honda's signature). For the parade, the Honda Insight will serve as the official pace car, while the Acura RDX will play the role of sound car. The float itself will be propelled by a modified Honda hybrid powertrain. The main float will be flanked by five "satellite" floats, each representing facets of the company. These will include a Honda Super Cub motorbike; a floral representation of a 1975 Civic CVCC; a float with crash test dummies and an arch with five stars to represent safety; a Honda Accord, which is built in the U.S.; and a float incorporating elements from the HondaJet to represent the future. The Rose Parade broadcast begins bright and early at 8 a.m. Pacific on Jan. 1. Check out the rendering at the top of the page to get a sense of what to expect. Related Video:

Takata doubling production of replacement airbag inflators

Takata is scrambling to fill the massive backlog of orders for replacement airbag inflators, announcing that a recently completed pair of production lines are only the beginning of a production ramp up. The company has kicked up the pace on the two new production lines at its Monclova, Mexico factory, increasing the plant's production from 300,000 to 450,000 units per month. As AN reports, though, even at that pace, it'd take Takata years to produce enough replacements for the 25 million recalled vehicles. A spokesperson confirmed to AN that, globally, Takata will be producing 900,000 replacement airbag inflators by September. Even at that pace, it'd still take around two years to provide a new inflator for every affected vehicle. That's why other companies, perhaps smelling blood in the water, are providing their own replacements for the faulty inflators. We've already reported on Honda's plans to team with the world's largest airbag producer, Autoliv. Now, though, AN has confirmed that the Swedish supplier is in negotiations to provide millions of additional replacement inflators to other automakers affected by the Takata recall. News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Aftermarket Recalls Honda Safety Takata airbag recall autoliv

Honda Gear concept explored at Montreal Auto Show

Our friends at Autoblog Canada have just come away with a closer look at Honda's surprise Gear Concept at the Montreal Auto Show. The little three-door hatchback is arguably the automaker's first real shot at the North American city car market (the Gear is much smaller than the Fit) and may be an indication that Honda is getting serious about going after Scion on this side of the world after the CR-Z hybrid failed to deliver. Honda says the Gear Concept takes its inspiration from the fixed-gear bicycle scene, and should allow buyers an unprecedented level of customization. Designers also wanted to show that a car can be both fun and practical.
We're all for a compact stylish three door with functional room inside, but given Honda's propensity for draining the personality from its concepts on the way to production (at least the ones that don't look showroom ready), we don't hold much hope for the Gear. You can check out the full press release below for more information.