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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda Smart Home, NJ dealer show the power of solar

Car dealerships are not usually thought of as "green" enterprises. They sell, after all, the fossil fuel-powered vehicles that account for about 18 percent of the CO2 emissions created in the US each year. As demonstrated by Rossi Honda in Vineland, NJ though, it doesn't have to be that way. Sure, the franchise still sells cars - lots of them - but they power the entire operation with sunlight in a way that provides ancillary benefits. The franchise has installed over 900 solar panels to become electric-grid neutral. Owned and operated by the seemingly indefatigable Ron Rossi, the franchise has installed over 900 solar panels to become electric-grid neutral. They aren't plastered across the roof of the showroom and service center, though. Instead, the array is mounted on canopies over his inventory, protecting them from sun, snow, and hail. Costing about $1.3 million to install, Rossi expects the system to save twice that amount in electricity bills over its 25-year life expectancy. Not bad, right? It makes us wonder why all dealerships don't do this. Honda itself recently completed its own solar project. The super-efficient Honda Smart Home is equipped, not only with its own beefy 9.5-kW solar array, but also with a 10-kWh lithium battery-based stationary storage system to buffer the building's electricity. Amongst its many party tricks, the home incorporates a DC-to-DC charging set up that allows the complimentary Fit EV to charge with half the efficiency losses of a typical home charging unit. While the installation is quite impressive and will serve as a "laboratory" of sorts for different groups involved with the project at the University of California, Davis, we can't help but wonder if the Japanese automaker couldn't get a bigger bang for its environmental buck elsewhere. A program, perhaps, to help its many franchise dealers to take up the Rossi challenge and go grid neutral. You can watch Rossi show off his array and other increased efficiency efforts by scrolling below for a pair of videos: one from Honda and one produced by Automotive News. As a bonus, we have time-lapse footage of the Honda Smart Home going up accompanied by press releases discussing both efforts. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party.

Minnesota tinkerer selling off 500-plus motorcycles, dirt bikes and scooters

For 25 years, Tony Joslyn's entire life has orbited around motorcycles. After getting into bikes at an early age, Joslyn turned his passion into Road Rash, a salvage house where Joslyn would buy and sell two-wheelers and their parts. He wasn't picky with his workings, either, as he has accrued motorcycles across a huge range of decades and brands. And now it's all up for sale.  Suzukis, Yamahas, Harley-Davidsons, Hondas, Kawasakis, and more from the '60s, '70s, '60s, '90s, and '00s are all currently listed on K-Bid.com. There is a variety of size, styles, colors and setups, and a press release says most of the bikes are 'complete and ready for restoration or a tuneup." For Joslyn, the collection just became too much to deal with after all these years.  "It's time to clear the herd and slow down," Joslyn said in a release. "Once it starts to feel like a job, you lose some of the joy. I'm looking forward to getting back to working a few motorcycles now and then. ... It's hard to pick a favorite out of the collection, as I am partial to all of them, but I've always enjoyed the Kawasaki 3-cylinders." The bikes are located in Clarks Grove, Minnesota, directly south of Minneapolis roughly near the Iowa border. Interested parties can visit and inspect the bikes before purchasing, and there's plenty of time to do so. Open now, the auction will close October 2, 2019.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Auto News Honda Suzuki Auctions Motorcycle honda scooter Harley-Davidson Yamaha Kawasaki