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Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.

Honda has finally killed the unloved CR-Z hybrid hatch

Last week we told you that the CR-Z would bow out in Japan with a Final Edition, a typical limited-run job with some badging and unique cosmetic elements. Now Honda has announced that the CR-Z is going away in the US, according to Car and Driver. But there won't be any fond farewell for the two-seat hybrid hatch here. It won't return for the 2017 model year. We expected this – a long time ago, frankly. It's not so much that the CR-Z was a bad idea, or that the car itself wasn't fun to drive on some level. It's more about the promise it failed to fulfill. The car's predecessor, the first-generation Insight hybrid, was more fun to drive in spite of having no pretension of sportiness. And although Honda tried to claim a spiritual connection, the CR-Z had very little to do with the pulse-raising CRXs of yore, which in sportier trims were a flat-out riot to drive. Instead, the CR-Z paired lukewarm driving dynamics with some appalling styling and ergonomic choices. It was heavy and not terribly powerful or efficient. Its only real enthusiast calling card was an available manual transmission, something no other hybrid offers, sporty or otherwise. Given that it was unloved by Americans from the start, the most surprising thing about the CR-Z is how long it lingered on the market. Not every car works; that's the nature of things. Whatever was wrong with the CR-Z could have been addressed with the sort of emergency refresh that the last-generation Civic got in response to being widely panned by critics and consumers. Instead, the CR-Z rotted on the vine rather than getting an investment to fulfill its original promise. In the meantime, the highest-zoot supercars and Honda's own Acura NSX have made hybridization cool again. There's no reason a small hatch couldn't benefit from some on-demand electric torque. In many respects, the CR-Z's time is now. It wasn't quite the right thing and arrived at definitely the wrong time. That's a shame, but don't cry over the CR-Z. It's gone to a better place. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Car and Driver Green Honda Coupe Hatchback Hybrid Performance

Autoblog Subcompact Crossover Comparison | Honda HR-V, Hyundai Kona, Jeep Renegade, Kia Soul

LAKE LEELANAU, Mich. — Consumers, and consequently automakers, are increasingly moving away from sedans and into crossovers as drivers seek more space and utility on roads heavily populated by larger and taller vehicles. While the various crossover segments are dominated by bigger, more expensive, family-oriented vehicles, those at the very bottom of the size and price ladder are a little different. The diverse selection of subcompact crossovers are targeting an equally diverse selection of buyers who need something sized to fit into their urban and suburban driving lives — not to mention their budgets. Some sort of active, outdoorsy lifestyle is almost always intended. Enough of these small crossovers have popped up that we thought it high time to pick some popular competitors — the Honda HR-V, Hyundai Kona, Jeep Renegade and Kia Soul — and pit them against one another in a four-way comparison test. We tried to spec them out as closely as we could in terms of price, with the Jeep standing out as the sole outlier with a price over $30,000. Following in the footsteps of our midsize pickup comparison test, we drove up to Michigan's pinky, where weÂ’d eat, sleep, and breathe these four crossovers to figure out which came out on top based on our 100-point ranking of objective and subjective metrics. Autoblog Subcompact Crossover Comparison View 36 Photos Certainly, there are more choices available than this four (a Subaru Crosstrek in particular was not available at the time of our test), but we think the HR-V, Kona, Renegade and Soul are a representatively diverse collection of popular choices. Without further ado, here are the results of our test, starting with fourth place. Related: Autoblog's Midsize Pickup Truck Comparison Test Fourth place: 2019 Honda HR-V AWD Touring – 72.2 points The Honda HR-V is the second oldest vehicle in this comparative set behind the Jeep Renegade. We first tested it in April 2015. More so than its Jeep counterpart, the Honda feels its age. ItÂ’s dated inside and out, the infotainment tech is in dire need of an update (yes, even though it was actually recently updated), and the CVT feels at least a generation behind most others currently available. And that powertrain is the biggest issue that held the HR-V back from a better score in our comparison. Of the four vehicles, it has the least power, which makes the CVT even more of a nuisance.