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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Honda and Mario Andretti cite pedestrians for excessive slowness

Honda and the Andretti family have a lot to celebrate at the moment. Andretti Autosport driver Ryan Hunter-Reay won the 2014 Indianapolis 500 in his Honda-powered car, and Marco Andretti, Mario's grandson, also managed to take the third step on the podium. Apparently, the victory is making them feel magnanimous because Honda and Mario Andretti are giving the chance to ride with him in a two-seat, open wheel car.
To promote the contest, they created the Honda Speed Patrol to ticket anyone going too slow. It's an interesting idea, and the chance to ride with Andretti would be the opportunity of a lifetime. Perhaps the biggest shock of the video, though, might be when you realize how short Mario is when you see him milling about in public. Scroll down to watch one of America's most respected racers cite people in Chicago for being too slow.

Honda making hydrogen from solar power in UK

Honda is going to launch a hydrogen-powered production vehicle (its second, really) next year, but the all-important H2 infrastructure question hasn't been fully answered yet. One possible solution is being tested over in the United Kingdom, where Honda is turning solar energy and water into hydrogen at its Swindon plant. SHD Logistics says the plant is the UK's "first commercial-scale hydrogen production and refuelling facility powered by solar energy." Despite the presence of an FCX Clarity in some pictures from the ribbon cutting, it's unclear if the station will be able to fuel any passenger cars. SHD Logistics talks about sending the hydrogen from where it is generated on the Honda plant grounds into the plant using 300-meter underground pipes so that hydrogen forklifts can refuel as needed. Two hydrogen fuel cell trucks used by Briggs Equipment UK, Honda's partner in the station, will also refuel at the plant. Honda said earlier this year that it, along with partner GM, would work to reduce the costs of a hydrogen refueling infrastructure. Solar-powered hydrolysis – which is what the Swindon facility uses – doesn't sound cheap to us, but at least it reduces the overall environmental costs, compared to using electricity generated from fossil fuels.