2012 Honda Odyssey Ex L 4dr Mini Van on 2040-cars

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Honda says it's 'not lost' in F1, but McLaren is losing patience

MONTREAL (Reuters) - Honda has responded to criticism from Formula One partners McLaren by saying it was going in the right direction despite the team having failed to score a point so far this season. "It is unfortunate I can't convince them we are going in the right direction. But I am confident we are not lost," Honda's Formula One chief Yusuke Hasegawa told motorsport.com at the Canadian Grand Prix. "We still need some more time but we are doing the right thing. We are doing many things to speed up our development but I don't disclose what." Former champions McLaren, the second most successful team in the sport in terms of race wins, are last in the championship and the only outfit yet to score after six races. The British-based team's executive director Zak Brown told Reuters on Wednesday that the Japanese manufacturer seemed "a bit lost" and indicated the partnership was reaching break point. The American's comments were widely reported and provided a major talking-point in the Montreal paddock. "I was not surprised," said Hasegawa of Brown's comments. "It's no wonder he has complained and he is frustrated. I'm frustrated, I'm disappointed, the team is disappointed. This is a very difficult, tough situation." (Reporting by Alan Baldwin in London, editing by Ed Osmond) Image Credit: Mark Thompson/Getty Motorsports Honda McLaren Racing Vehicles F1

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

Honda Civic 5-Door mule spotted testing

Rather than the current split between the North American Civic and the European version, Honda is taking the popular compact model global for its new generation. We've already caught glimpses of the next coupe in patent documents, covered in camouflage, and even in concept form in New York. However, the promised five-door hatch to be assembled in the UK but available in the US has remained more of a mystery – at least until these great spy shots. There's no mistaking that this mule started life as an Acura ILX, but the luxury sedan is highly modified for this duty. At the front, look closely to see where Honda's engineers tack on extra width around the wheel arches. Of course, the big star here is the rear end. The back is completely covered in camo, but the concealment isn't good enough to hide the hump of the hatchback. The sliced-off shape is actually somewhat reminiscent of Europe's current Civic five-door. Also, note that the taillights on this test car are similar to the ones on the concept in the Big Apple. Honda promises coupe, sedan and five-door body styles, and the next-gen Civic will be powered in the US by a turbocharged 1.5-liter four-cylinder with the choice between a six-speed manual and a CVT. The first of them go on sale here this fall, although not all the variants will likely launch at the same time.