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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

The Tartan Prancer is a 21st Century Wagon Queen Family Truckster

Have you heard of the Tartan Prancer? If you've been keeping up with the Vacation movie reboot, you have. The original flick from 1983 introduced us to the Wagon Queen Family Truckster, a George Barris-designed send-up of American motoring that almost immediately became a legend. For the Vacation reboot, the Prancer is the new Truckster, and it looks like underneath all that awfully wavy bodywork there was once a Toyota Previa minivan. Whereas the Truckster's unique feature set was mainly wood paneling and way too many headlights, the Prancer loads up on the kinds of features the 21st century buyer has to have, like a martini glass holder outside the vehicle, a gas tank, a diesel tank, and a plug to charge something, and four side mirrors. Inside, there's a drinking fountain. The video above is the Albanian spoof ad for the Prancer. It's in Albanian, but you don't need to speak that glorious language to understand the ad. It's a lot funnier than the actual movie clip showcasing the Prancer, which you'll find in the video directly below. The second video below is Edmunds' Carlos Lago doing a thorough comparo with the Tartan, the so-called "Honda of Albania," on one side and a real Honda Odyssey on the other. The movie comes out July 29 in the US. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Auto Express, JoBlo Movie Trailers, Edmunds.com via YouTube TV/Movies Honda Minivan/Van Special and Limited Editions Videos vacation toyota previa