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Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year's results, with Toyota, Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford's lead to just four points in total.
Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score.
While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram, Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site.

How to charge up your BMW i3 with a Honda

Behold a cheaper version of BMW's range extender for its i3 plug-in. And it's brought to you by ... Honda? Sort of, if you take the approach that Gadget Review took when it looked for an alternative to ponying up the $4,000 or so for the gas-powered i3 range extender that comes from the factory. What was procured was a Honda portable generator for Home Depot for the experiment, which involved gassing the generator up in a parking lot, plugging in the i3 and going out for a cup of coffee. The result was that, after about a half-hour of charging, the i3 picked up about four miles of driving range. Not exactly revolutionary but it least a bit instructive. And given that Honda generators start at about $800, the idea, while clunky, is potentially cash-saving. Gadget Review briefly took the experiment one-step further by trying to run the generator inside the back of the car and plugging in, complete with a rigged-up ventilation system, but the host thought better of it once he realized that there'd be suffocation involved. Why this was never tried on the Nissan Leaf, we'll never know. Check out Gadget Review's five-minute video below.