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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

MotorWeek checks out two sides of the '90s Japanese car scene

MotorWeek's Retro Reviews let you feel nostalgic about a huge range of classic cars, and the latest two releases offer a look at two very different sides of the Japanese car market in the 1990s. The video above shows off tuned examples of the Mazda RX-7 and Nissan 300ZX. Check out the clip below to remember the 1997 Honda CR-V, if you want to reminisce about something a little more utilitarian. The RX-7 and 300ZX were among the era's best Japanese sports cars, and these examples' suspension and engine overhauls gave them an extra boost. Peter Farrel Supercars tunes the Mazda, and the vibrant yellow paint and body kit make it look ready for an episode of Initial D. The updated powertrain stands up to the mean styling and gets the RX-7 to 60 miles per hour in 4.5 seconds. The Stillen 300ZX GTZ sports a giant wing, and new turbos take the output to 465 hp. It sprints to 60 in 4.9 seconds. The CR-V sits on the opposite end of the automotive spectrum as the tuned RX-7 and 300ZX, but it's even more important in a historical sense. The Honda (along with the Toyota RAV4 and others) was among the progenitors of today's mega-popular compact crossovers. These early examples set the foundation for offering buyers a utilitarian vehicle in a comfortable package with good fuel economy at an affordable price. The CR-V had some quirky charm, too, like the removable picnic table hidden in the cargo floor. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

McLaren F1 boss says team will dethrone Mercedes

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