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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Honda to reveal production Civic Type R in Geneva

Honda has been working on its new Civic Type R for some time now. We drove a prototype over a year ago, and have since seen the Japanese hot hatch as a pre-production concept twice now – once in Geneva last year, and again in Paris. But at this year's Geneva Motor Show in March, the Japanese automaker will finally present the production version. Previewed in the teaser video above, the new Civic Type R promises to be among the kings of the hot hatchdom, packing a new 2.0-liter turbocharged VTEC engine and extreme styling. Unfortunately this version won't be coming to the US, but according to recent reports, another version will. Alongside the production pocket rocket, Honda will mark the European debuts of the NSX, Jazz (known to us as the Fit) and the new HR-V subcompact crossover at the Swiss expo, where it will also showcase its new McLaren-Honda F1 racer and the FCV concept. 28.01.2015 Civic Type R and NSX Supercar Lead Host of Premieres From Honda at 2015 Geneva Motor Show - Honda to unveil flagship performance models with world premiere of production Civic Type R and European premiere of NSX - Production models of all-new Jazz and HR-V to be unveiled, as well as first showing in Europe of FCV Concept fuel cell vehicle - 2015 McLaren-Honda F1 racer showcased ahead of season opener Signalling a new era for the Honda brand in Europe, every model in the range will be new or refreshed in 2015, with many being unveiled in production guise for the first time at the Geneva Motor Show in March. Performance cars for road and track, family cars and a fuel cell concept will all feature on the Honda stand. The return of two performance legends Geneva will see the global premiere of the Honda Civic Type R production car. The 'race car for the road' will be the most extreme Type R ever built, with blistering performance and thrilling dynamics that set new standards in the segment. A world-first application of Honda's new 2.0 litre VTEC Turbo engine, aggressive function-led styling and pioneering new chassis technologies combine to deliver one of the most immersive and rewarding driving experiences available in any sector. For fans keenly anticipating the launch of Honda's latest hot hatch icon, a dedicated Type R microsite goes live on 28 January.

2015 Honda Fit earns 5 Stars from NHTSA

Honda's emergency redesign of the new Fit's front end not only had a positive effect on its scores from Insurance Institute for Highway Safety – it recorded a Top Safety Pick after being retested – but it helped the compact hatch record an impressive NCAP five-star safety rating from the National Highway Traffic Safety Administration. Those are two significant achievements for the Fit, and surprise, surprise, the Honda was quick to tout the news. "The Fit shows that owning a smaller car doesn't mean you need to skimp on space, comfort or crashworthiness," said Honda's VP of auto operations Art St. Cyr. "Honda's commitment to the safety of our customers and other road users is second to none, and the Fit demonstrates this commitment in a powerful way." Check out the official PR on the NHTSA announcement, available below. All-New 2015 Honda Fit Achieves Highest Overall Vehicle Score from the National Highway Traffic Safety Administration Feb 2, 2015 - TORRANCE, Calif. Subcompact Fit achieves both an NCAP 5-Star Overall Vehicle Score and an IIHS TOP SAFETY PICK rating Fit is the fifth Honda vehicle for 2015 to achieve top crash safety ratings from both from IIHS and NHTSA The spacious, fuel-efficient and versatile 2015 Honda Fit (http://automobiles.honda.com/fit/), has received a 5-Star Overall Vehicle Score, the top score available in the National Highway Traffic Safety Administration (NHTSA) New Car Assessment Program (NCAP). The Fit, completely redesigned in 2014, earns both a TOP SAFETY PICK rating from the Insurance Institute for Highway Safety (IIHS) and a NCAP 5-Star Overall Vehicle Score from NHTSA for 2015, making it even more of a standout choice in its segment. "The Fit shows that owning a smaller car doesn't mean you need to skimp on space, comfort or crashworthiness," said Art St. Cyr, vice president of auto operations at American Honda Motor Co., Inc. "Honda's commitment to the safety of our customers and other road users is second to none, and the Fit demonstrates this commitment in a powerful way." Already the benchmark subcompact in terms of passenger and cargo space and innovative features, occupant safety features for the 2015 Honda Fit are further enhanced through the next-generation Advanced Compatibility Engineering™ (ACE™) body structure. The ACE™ body structure improves frontal crash energy management through a wider range of offset and oblique collision modes.