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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda recalling 143K Civic, Fit models for CVT

Honda is recalling 143,676 examples of the 2014-2015 Civic and 2015 Fit for a problem with the way that its software controls the CVT. Currently, the system uses high hydraulic pressure in the transmission at times, which can put stress on the drive pulley shaft. Also, some of those parts "may have been produced at the low end of the hardness specification" during manufacturing, the automaker reports. When the two factors are combined over time, the high pressure could cause the shaft to break. If this happens, it would result in losing drive to the front wheels or in them locking up. According to documents submitted to the National Highway Traffic Safety Administration (as a PDF), Honda received the first report of a shaft breaking in July 2014 in the US, and there was a wheel lockup in Canada in January 2015. As of September 3, there were 23 warranty claims about this issue but no reported injuries. The fix will be an update to the CVT's software, and the recall will begin October 16, according to NHTSA. Honda is urging owners to get their vehicles repaired as soon as they receive the notification. Related Video: Statement by American Honda Regarding CVT Drive Pulley Shaft Recall: 2014-2015 Civic and 2015 Honda Fit Oct 1, 2015 - TORRANCE, Calif. Honda will voluntarily recall approximately 143,000 model-year 2014-2015 Civic and 2015 Fit vehicles in the United States to update the software that manages the continuously variable transmission (CVT), free of charge. Affected vehicles have CVT control software that is written to use high hydraulic pressure during certain CVT operation modes, which as a result may subject the drive pulley shaft to high stress. In addition, during manufacturing of the drive pulley shaft, some parts may have been produced at the low end of the hardness specification. If shafts with lower hardness are repeatedly subjected to the specific high hydraulic pressure modes, it may result in the shaft breaking during operation. If the drive pulley shaft breaks, the vehicle may lose acceleration or the front wheels may lock up while driving, increasing the risk of a crash. No crashes or injuries have been reported related to this issue, which was discovered through the warranty claim process in the United States. Honda is announcing this recall to encourage each owner of an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Honda.

Average new-car fuel economy figures continue record pace

Manufacturers are making more efficient cars and trucks; we've known that to be true for some time. Nearly every new car has some sort of trick to eke a few extra miles out of every gallon of fuel. Whether that be turbocharging, active aerodynamics or hybrid technology/electrified powertrains, the fact is that our vehicles are more efficient than ever before.
Thanks to a recent study by TrueCar, we've got fresh quantitative data to support the above statements. For the fourth month in a row, we've seen an improvement in national fleet fuel economy. We Americans are 0.7 miles per gallon more efficient than we were last month, and our cars are 1.6-mpg better than at this time last year. That said, we're still down on 2013's high, which was set back in January at 24.5 mpg.
Not only does this reflect the improved technologies in our vehicles, but it demonstrates a changing mindset among consumers, who are purchasing more efficient vehicles despite the relative stabilization of fuel prices. Every fuel-efficient model sold drives its manufacturers fleet average up.