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Translogic 189: 2015 LA Auto Show

The LA Auto Show has become known for its green cars and concepts, and 2015 was no exception. Translogic host Jonathon Buckley gets all the details on BMW's 330e plug-in hybrid straight from BMW President of North America Ludwig Willisch. Then we get up-to-date on Honda's latest FCX Clarity hydrogen fuel cell car. We round out our tour with a stop at the Elio Motors booth for a look at their updated, three-wheel P5 concept and a chat with CEO Paul Elio. But first, we jump in a time machine at the Volvo booth to discuss Concept 26, an interpretation of how car interiors might evolve in the era of self-driving cars. "The reason why we talked about it as a time machine [is] because, really, Concept 26 is giving you back something that is so precious," explained Volvo senior director of design Tisha Johnson. "We're letting you delegate driving to the car, so that you can then have that time to yourself." Click here to learn more about our host, Jonathon Buckley.

Remembering the glory days of the Honda Civic Si

In addition to watching host John Davis slowly age over his decades on the show, MotorWeek's Retro Review series on YouTube allows us to look back on some of the favorite models of yesteryear to see their evolution toward present day. Take the 1989 Honda Civic Si for example, which is newly featured. The name is still on the market, and the current model boasts 205 horsepower and 174 pound-feet of torque from its 2.4-liter four-cylinder. However, the current Si is being left behind in power by other performance compacts like the latest Volkswagen GTI, Subaru WRX and Ford Focus ST. Back in 1989, the Civic Si was still something of an upstart in the hot hatch ranks and definitely had something to prove. Remember, this was a about decade before the tuner boom of the late '90s gave these Hondas massive popularity. Though, the writing was on the wall for eventual success, based on the MotorWeek review. The show called it "stylish" and was attracted to vehicle's sharp handing, even with no power steering. Like today, power was lacking compared to major competitors like he VW GTI, but Honda's 1.6-liter four-cylinder with 108 hp and 100 lb-ft still received some praise. As always, it's fascinating to see how these now beloved models stack up when looking back. The high-performance Civic might be due for another surge in popularity too, if the forthcoming Type R from Europe ever makes to the US. News Source: MotorWeek via YouTube Honda Hatchback Performance Classics Videos honda civic si

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.