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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

Recharge Wrap-up: Elon Musk in Reddit AMA; Honda releases annual environmental report

Elon Musk will answer questions in a Reddit AMA tonight. The "Ask Me Anything" event will begin at 9:00 pm EST, and will last one hour. Musk will answer as many reader questions as he can in the allotted amount of time. Reddit's /r/TeslaMotors board is selecting official questions from users to pose to Musk as well. If you have any aching inquiries for the CEO of Tesla and Spacex, you probably don't want to miss this. Read more at Clean Technica, or at Reddit. Powertree Services plans to build solar-powered EV charging at San Francisco apartment buildings. The group will rent parking spaces at apartment buildings and put solar panels on the roof. Tenants with EVs can pay a monthly fee to charge their cars at their own apartments and Powertree Services parking spots around town. It takes the responsibility of building and maintaining the chargers off the building owners, but provides them with some revenue from renting the space to Powertree. Read more at Treehugger. The market for environmentally friendly cars will remain strong despite cheap oil prices, according to IHS Automotive Advisory Services. James Chao, director of the company's Asia-Pacific region, says his clients are still very focused on fuel economy. IHS has predicted green car production to triple by 2020 from 2014 figures. Hyundai and Kia, who are clients of Chao, have new EVs, hybrids, plug-in hybrids and fuel-cell vehicles on the way - a seemingly "unfocused" plan that Chao defends. "Especially at times when uncertainty is dominant, it could well be referred to as being prudent," he says. Read more at The Korea Herald. Honda has released its annual North American Environmental Report. In the report, Honda notes environmental progress it has made over the last year in a number of areas. It points out the introduction of the 2014 Accord Hybrid and the FCV Concept. It enumerates reductions in greenhouse gas emissions in transportation, use of its products and even from Honda's suppliers (however, there was a 0.7 percent rise in CO2 emissions during manufacturing due to, or rather "despite a significant increase in production"). Honda is using less water, and producing less waste - only 0.8 kilograms are sent to the landfill per car manufactured. Honda also worked with SolarCity to get solar panels on 1,650 rooftops in the US. Read more on Honda's website. Marco Andretti will race in the Formula E Buenos Aires ePrix.

UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.