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OK Go ride Honda UNI-CUB ? in latest amazeballs music video

When Honda unveiled the slimmed-down ?eta version of its Uni-Cub last year, it might have thought the minimalist electric vehicle would find its most enthusiastic audience inside office buildings, where it would simultaneously lighten the load of worker drones and perhaps inject a bit of rolling robotic tech-type fun into an otherwise drab and dreary day. It was wrong. Clearly, this personal mobility machine was destined for greater things. Honda paid for the new video, which was shot a half-speed. When you watch it, you'll know why. For instance, it could be used for electric unicycle square dancing (Okay, technically the Uni-Cub ? employs one wheel and a caster-type ball, thereby disqualifying it from unicycle status, but whatever.) Or even better, it could be a platform upon which the power pop group OK Go and a few hundred Japanese school girls could perform awesome maneuvers, including the aforementioned electric unicycle square dancing, in their latest totally amazeballs video. Honda reportedly paid for the new video, which was shot at half-speed and when you watch it, you'll know why. Where before we thought this curious device, with its intuitive steering and self-balancing, would only really ever find a place as a demonstrator of Honda's engineering prowess, we now see it as a foregone conclusion that it will infest our daily lives and fill them with fantastic choreographed journeys of art. Thank you for opening our eyes, Ok Go. To have your own eyes opened, just scroll below for the visual accompaniment to I Won't Let You Down from the new album, Hungry Ghosts. As is the band's wont, it's all done in one take, and is sure to drop your jaw. Ok, go! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Japanese spark plug giant NGK pleads guilty to price fixing, to pay $52M fine

The ongoing investigation by the Department of Justice into price fixing in the automotive industry has nabbed one more company breaking the law. Japanese parts giant NGK Spark Plug Company agreed to plead guilty to a felony count of pricing fixing and bid rigging in the in the US District Court in Detroit. Its punishment is a $52.1 million criminal fine and to continue to cooperate with the DOJ's sleuthing into the problem.
According to the DOJ, NGK conspired to fix prices on spark plugs, standard oxygen sensors, and air fuel ratio sensors on vehicles from major automakers in the US, including the former DaimlerChrysler, Honda and Toyota, in a scheme that ran from at least January 2000 to July 2011. The charge claimed that the company and its co-conspirators held meetings where they agreed on bids and price quotes that were submitted to the automakers.
With the latest plea, the DOJ has caught 28 companies and 26 executives for price-fixing and bid rigging in the auto parts industry, and they have collected $2.4 billion in criminal fines. In 2013, the feds brought nine Japanese suppliers down at once, to collect $740 million. Scroll down to read the DOJ's complete announcement of the case.

Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.