2007 Honda Fit Sport Hatchback 4-door 1.5l on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Bonkers Honda Vezel headlines Mugen's lineup at Tokyo Auto Salon

Japanese automakers and their tuning divisions have descended upon the Makuhari Messe in Chiba City for the 2014 Tokyo Auto Salon. And for Honda, it's all about Mugen.
Honda's Japanese Domestic Market tuning division brought a series of modified concepts and racing cars to the salon this year, including the CR-Z hybrid touring car it fields in the Super GT series, the SF13 single-seater from the Super Formula series as well as customized versions of the Fit, Odyssey and N-WGN. But the prize for the most outrageous of them all surely goes to the modified Vezel you see above.
Modeled on Honda's new Fit-based crossover, the Mugen Vezel Concept goes further than the versions we've seen until now. It features a bonkers body kit, dual exhaust, brake upgrade, sport suspension, intricate 20-inch alloy wheels and an upgraded interior. It's not for the faint of heart, but if you're feeling still interested, you can check it out in the gallery above, along with the announcement below and the specs on Mugen's website.

Honda Civic Concept is your average neon green, turbocharged show stealer [w/video]

At an auto show where the hottest cars and concepts are increasingly shown off the night before the official doors even open, surprises are rare. But Honda pulled off a big one this afternoon, with a nuclear green Civic Concept that takes dead aim at the brand's naysayers. Honda "concept" cars have tended towards the literal in recent years, and never has that been more exciting than with this coupe. The prelude to the tenth-generation Civic has a face that fits in well enough with the company's current lineup, but the rest of the bodywork feels far more JDM-inspired. The sides are complex without being too busy, and the bold graphic elements, especially the wraparound taillight, seem punctuate the mass. You might not dig the green meanie as much as we do, but if you're a Honda fan (even lapsed) the performance news should have you high-fiving your nearest bro. To start, Honda has confirmed that this Civic will be the first in the US to incorporate turbocharged VTEC engines. The turbo'd 1.5-liter four will get hooked up to both a six-speed manual and a CVT. Civic is also going to get a bodystyle that Honda has neglected in our country for too long: the five-door hatchback. A moment of silence, please... Of course sedans and coupes will be part of the mix, too. But perhaps the most exciting news for lead-footed fan boys will be the inclusion of both a Civic Si and the Nurburgring-champion Civic Type R for our market. We'd both hoped and suspected that the Type R might make the leap to North America, and Honda hasn't disappointed. The gen-ten Civic will go on sale in the US this fall, though no specifics have yet been offered about which variants will be first and last. Stay tuned. Honda Debuts Sportiest Civic Design in Brand History with 10th-Generation Civic Concept at New York International Auto Show - 10th-generation, 2016 model year Civic focuses on sporty, fun-to-drive dynamics - Civic lineup to include Sedan, Coupe, and 5-door Hatchback body types, as well as Si and Type-R versions - First Honda model to apply new VTEC® Turbo engines in North America Civic, America's most popular small car is designed, developed and produced in North America Today Honda unveiled its ultra-sporty Civic Concept at the New York International Auto Show as the brand prepares to launch its completely reimagined 10th-Generation Civic models beginning this fall.