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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda CR-Z gets much-needed supercharger

Honda has really taken its time in getting an aftermarket supercharger kit for the CR-Z to enthusiasts in the US. It's finally on sale, though, and it makes you wonder if the hybrid hatchback shouldn't have had it from the day it went on sale.
The supercharger kit developed by Honda Performance Development boosts output from the CR-Z's 1.5-liter, four-cylinder engine to 197 horsepower and 176 pound-feet of torque, according to Honda spokesperson Jessica Howell, an improvement of 67 hp and 36 lb-ft. It also adds an air-to-air intercooler, high-flow fuel injectors, a recalibrated ECU and new air filter for $5,495, before installation. However, the setup only works for six-speed manual transmission models from the 2013 and 2014 model years. If you want to take things even further, HPD is also offering an optional limited slip differential for $1,375 and sport clutch for $640, according to Howell.
Development of the supercharger kit has been ongoing for years. We first saw it on the CR-Z Mugen RZ in 2012 in Japan, in which it barely bumped power to 153 hp. Later at SEMA, Honda improved things to a more respectable 185 hp. Then in 2013, we actually got to drive an early version boasting 190 hp and found it a solid improvement over the stock powertrain. It appears Honda had some further tweaks to get things to the current 197 ponies. More good news: assuming you get the package installed at a dealer, the car maintains the balance of its 5 year/ 60,000 mile Honda limited powertrain warranty.

Recharge Wrap-up: 2015 Honda CR-Z now on sale, Daimler and Linde building hydrogen stations in Germany

The 2015 Honda CR-Z hybrid is now available at dealerships, for slightly more money. The CR-Z starts at an MSRP of $20,145 (plus $790 in destination charges), up from the $19,995 price of the 2014 model. For those who don't want to row their own gears with the six-speed manual transmission, the available CVT adds an extra $650 to the price, but also offers better fuel economy, especially in the city. The manual-equipped CR-Z gets 31 mpg city/38 highway/34 combined, while the CVT version is rated at 36/39/37 mpg. The 1.5-liter engine and electric motor provide a combined peak 130 horsepower. The manual CR-Z offers 140 pound-feet of torque, with the CVT version providing 127 pound-feet. Customers can also soup up their new CR-Z with upgrades (including a supercharger) from Honda Performance Development. Learn more in the press release below. Daimler and Linde are teaming up to build hydrogen fueling stations in Germany. The automaker and gases and engineering company, with the help of a few oil and gas companies, plan to install 13 new stations by the end of 2015. The installations precede a push by Daimler to get more fuel cell vehicles on the road. "From 2017, we are planning to bring competitively priced fuel-cell vehicles to market," says Daimler's Herbert Kohler. "So now is the time to build a nationwide fuelling infrastructure." Linde will supply the stations with fully renewable hydrogen. Read more in the press release below. In 1899, an EV set a world landspeed record, and Wired has revisited the story with a nice look back at the "La Jamais Contente" and its driver, Belgian engineer Camille Jenatzy. Jenatzy built an electric car to race in a hillclimb, which he won while clocking a top speed of 17 miles per hour (measured the old-timey way - without radar guns). Just a few weeks later, another man set a landspeed record of 32 miles per hour, beginning a back-and-forth series of setting new records. Then, on April 29, 1899, "The Red Devil," as Jenatzy became known as, surpassed 100 kph (62 mph) when his torpedo-shaped electric car set a record of 65.8 mph. It was powered by two 25-kilowatt electric motors. Read the whole story over at Wired.