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Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

2015 Honda Fit configurator will let you have it your way

Honda has released the online configurator for the all-new, 2015 Fit - a vehicle that was scheduled to launch earlier, but was delayed until this month. As is the case with the rest of the Japanese manufacturer's builders, there's not a lot to this one - pick a trim, transmission (where applicable) and a color, and you're all set.
The 2015 Fit will come in three grades, with the base LX offering up both manual and continuously variable transmission, air conditioning, Bluetooth, USB connectivity, a 60/40 split-rear seat and a four-speaker stereo, among lesser items. The LX starts at $15,525, not counting a $790 destination charge. Next up is the $17,435 EX, which adds 16-inch wheels, push-button start and a seven-inch display audio system complete with Pandora and text-message functionality. Like the LX, the EX can be had with either a manual or CVT, with the two-pedal setup commanding an $800 premium, regardless of trim.
The top-of-the-line EX-L, however, cannot be had with a manual. Getting the king of the Fit line will lock you into the CVT, although it adds an assortment of cow-based products, in the form of heated leather seats and a leather-wrapped steering wheel. Heated wing mirrors are also included in the $19,800 starting price. Navigation is an optional goodie, which tacks $1,000 onto the price and is only available on the EX-L. HD Radio and satellite radio are also included on the EX-L.

Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.